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JC

Seven Reasons to Play

If your CU decides to have a social media presence, get used to a lack of control.
April 9, 2013
James Collins
No Comments
Social media marketing has been the bane of many organizations.
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Jeanne Ouellette
CUNA Marketing & Business Development Council Conference

Crisis Communications: What to do when ‘Stuff’ Happens

Protecting your reputation is a matter of strategic planning.
March 27, 2013
Bill Merrick
No Comments
Crisis communications is a dialogue, not a monologue.
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Trevor Hendrickson
CUNA Marketing & Business Development Council Conference

‘We’ve Got to Jump Forward’

CU marketing must move beyond traditional tools when targeting youth.
March 25, 2013
Bill Merrick
No Comments
Young adults have one commonality: Their use of technology.
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On My Mind

Social Media Skeptics Harder to Find

Popularity increases despite a lack of convincing ROI.
March 12, 2013
Steve Rodgers
No Comments
Social media has evolved into an increasingly important avenue for marketing interactions.
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Five Social Media Insights

Gamified approach to social media helps CUs boost engagement and results.
February 13, 2013
Tansley Stearns
No Comments
Filene pilot helps CUs improve their presence on social media.
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Give Your Best Asset—Your Members—a Voice

'People do business with people they like.'
January 22, 2013
Bill Merrick
No Comments
Social media takes steady communication, frequent availability, empathy and a sense of humor.
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‘Holy Smokes’ Content Equals Social Media Success

Not sure how to approach your strategy? Ask your audience.
January 4, 2013
No Comments
‘Do everything you can do to understand your audience.’
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Mind Your Social Media Manners

Tips to avoid missteps online.
December 15, 2012
No Comments
Social media mistakes can be excruciatingly public and long-lasting.
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On My Mind

Editor’s Notebook

Some take-aways from the CUNA Councils’ technology and operations conferences.
December 13, 2012
Steve Rodgers
No Comments
The combined CUNA's Tech Council and Operations, Sales & Service Council conference is now one of the stronger events of the year.
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A Horror Story

Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
Lora Bray
No Comments
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

heroes

What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Don’t Overlook the Higher-Priced Mortgage Rule

Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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