ARTICLES
If your CU decides to have a social media presence, get used to a lack of control.
April 9, 2013
Social media marketing has been the bane of many organizations.
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CUNA Marketing & Business Development Council Conference
Protecting your reputation is a matter of strategic planning.
March 27, 2013
Crisis communications is a dialogue, not a monologue.
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CUNA Marketing & Business Development Council Conference
CU marketing must move beyond traditional tools when targeting youth.
March 25, 2013
Young adults have one commonality: Their use of technology.
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On My Mind
Popularity increases despite a lack of convincing ROI.
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
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Gamified approach to social media helps CUs boost engagement and results.
February 13, 2013
Filene pilot helps CUs improve their presence on social media.
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'People do business with people they like.'
January 22, 2013
Social media takes steady communication, frequent availability, empathy and a sense of humor.
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Not sure how to approach your strategy? Ask your audience.
January 4, 2013
‘Do everything you can do to understand your audience.’
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Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.
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On My Mind
Some take-aways from the CUNA Councils’ technology and operations conferences.
December 13, 2012
The combined CUNA's Tech Council and Operations, Sales & Service Council conference is now one of the stronger events of the year.
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Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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