Items Tagged with 'marketing'

ARTICLES

Outsource Social Media? It's Working for These CUs

Resource-strapped CUs pleased with early returns from partnership with marketing firm.
April 9, 2014
'It takes time, diligence, and consistency to implement a social media strategy.'
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Stay Ahead of New Marketing Trends

CUNA offers a number of opportunities for marketing professionals to learn and grow.
April 1, 2014
CUNA offers a number of opportunities for marketing professionals to learn and grow.
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Ten Marketing Myths that Plague CU Professionals

Myth 1: Marketing is easy.
March 27, 2014
White paper dissects and dispels 10 myths about CU marketing.
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CUNA Marketing & Business Development Council Conference

BECU Shines Brightest at Diamond Awards

TV campaign featuring members' stories earns Best of Show honor.
March 21, 2014
TV campaign featuring members' stories earns Best of Show honor.
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Unearth Hidden Treasure with Data Analytics

Business intelligence services help CUs turn data into action.
March 19, 2014
CUs have an immense amount of data, but need to know how to use it.
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CUNA Marketing & Business Development Council Conference

Mashburn, Allison, McGraw win top individual honors

Council recognizes best marketer, business development leader, volunteer.
March 18, 2014
Kristen Mashburn, Josh Allison, and Amy McGraw were honored at the CUNA Marketing & Business Development Council Conference.
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CUNA Marketing & Business Development Council Conference

More Scenes From MBD14

Conference sessions examine everything from Big Data to social media.
March 14, 2014
‘Marketers make the vision happen.’
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CUNA Marketing & Business Development Council Conference

‘We Need a Better Way to Fight’

Organizations must improve how they handle workplace conflict.
March 14, 2014
‘Active listening can put relationships back together.’
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CUNA Marketing & Business Development Council Conference

Marketing Q&A

Panel discussion examines how to gain staff buy-in for promotions, plus other topics.
March 14, 2014
Tell staff how they’re moving the needle and reward them.
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CUNA Marketing & Business Development Council Conference

Sell Your Ideas to the CEO

Think strategically and be familiar with CU ratios.
March 14, 2014
‘Start thinking and talking more about strategy.’
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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