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Special Report: Hispanic Outreach

Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs

Identifying with foreign-language speakers' challenges improved outreach efforts.
February 18, 2013
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Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community.
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Special Report: Hispanic Outreach

Focus on Members’ Lifestyle Needs, Not Cultural Differences

Bilingual service and collateral can set your CU apart from competitors.
February 14, 2013
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Great Basin FCU overhauled its infrastructure to meet the needs of Hispanic consumers.
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Latino CU Conference

CU Revs Up Its Hispanic Outreach

Along the way, Greater Iowa CU disproves some closely held stereotypes.
June 17, 2012
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Six-step approach leads to significant Latino membership growth.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

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How to Build Community Partners

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Small CUs Seek Ways to Work Together

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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