Networking is critical for good business relations, strong member interaction, and community involvement—no matter what the definition of “community.”
Read More

Ready for Takeoff

The plane truth about dealing with adversity and other issues.

February 06, 2012

Lora Bray

0 Comments

Consider your disaster plan. If service is disrupted to your membership, will they ‘feel the love?
Read More

Go Granny, Go!

CUs must commit themselves to perpetual adaptation to remain relevant to members.

January 23, 2012

Lora Bray

2 Comments

Health-care expenses, restricted small business financing, and other issues continue to challenge consumers.
Read More

Water, Water Everywhere

How is a flood of retirement issues and the changing American family affecting your members?

December 19, 2011

Lora Bray

0 Comments

Focus on communication, collaboration, and mutual understanding to meet members’ needs.
Read More

IMAGE GALLERIES

More galleries tagged by research

Credit Union Magazine

Access the May digital edition

May 2012

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

Your Say: CEO Succession

See Poll Results Poll Archive

Connect with us!

| Twitter | Facebook |

Items Tagged By: 'research'
Subscribe

ARTICLES

A Bit of Unpleasantness

How Does Your Garden Grow?

Three Ideas in Three Minutes

Lost in Plain Sight

Collaborate for the Common Good

Don't Sit Under the Apple Tree

'The Gal With a Touch of Sin Walks In'

Ready for Takeoff

Go Granny, Go!

Water, Water Everywhere

IMAGE GALLERIES

Credit Union Magazine

What's Popular

Popular Stories

‘Do One Thing Every Day That Scares You’

‘Reward Excellent Failure, Punish Mediocre Success’

Peters: It’s Good to be the Little Guy

MBL: If Banks Win, CUs Lose

A Bit of Unpleasantness

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Your Say: CEO Succession

Items Tagged By: 'research'Subscribe

ARTICLES

IMAGE GALLERIES

Credit Union Magazine

What's Popular

Popular Stories

Recent Discussion

Your Say: CEO Succession

Items Tagged By: 'research'
Subscribe