
Serving members during troubled times is really nothing new for CUs—it’s part of CUs’ tried-and-true philosophy, agreed Cookie Yoder and Louise Lingenfelser. Yoder is CEO of City Co FCU in Pittsburgh, and Lingenfelser is CEO of ClearChoice FCU, Wyomissing, Pa., and a member of CUNA’s Small CU Committee.

The Welcome Center is the first stop for the more than 4,200 GAC attendees. After they registered, some relaxed on comfy sofas to review this year’s event program.

First-time attendees of CUNA’s GAC get an orientation Sunday afternoon.

First-time attendees of CUNA’s GAC get an orientation Sunday afternoon.

First-time attendees of CUNA’s GAC look over orientation information at a special event Sunday afternoon.

Mark Wolff, CUNA’s SVP of Communications, gives first-time attendees of CUNA’s GAC tips on getting the most out of the week’s activities.

CUNA President/CEO Bill Cheney welcomes first-time attendees of the trade association’s GAC Sunday afternoon.

What’s the state of the small CU movement? John Graham (left), CEO of Kentucky ECU, Frankfort, and chairman of CUNA’s Small CU Committee, and Mike Schenk, CUNA’s VP of economics and statistics, weighed in during the Small CU Roundtable. Bob Hoel (right), Filene Research Institute fellow, moderated the session.

Small CUs face a lot of pressures to keep getting bigger, said Mary Nefske, CEO, Alpena (Mich.) Community CU, during the Small CU Roundtable. When is it OK to stay small, she asked? It's OK, said Mike Schenk, CUNA's VP of economics and statistics.

CUs attending the Small CU Roundtable asked questions about regulatory issues and strategies to increase loans.

Having an interest-rate risk policy will only put your CU ahead of the curve—regardless of whether regulators now require it of you, said John Graham, CEO of Kentucky ECU, Frankfort, and chairman of CUNA’s Small CU Committee, during the Small CU Roundtable.

From left, Small CU Roundtable panelists CUNA Mutual Group VP of Sales Dave Sweitzer, Informa Research Services VP James Royal, and CEO Windy Campbell, Electronic Cooperatives CU, Little Rock, Ark., dispensed advice and took questions from the audience about ways to enhance noninterest revenue.

Windy Campbell, CEO for Electronic Cooperatives CU of Little Rock, Ark., says CUs can’t be shy about charging fees for services that require an employee to go above-and-beyond, but underscored that it pays to be selective. “Don’t just add something because it’s popular,” she said. “Find something that works for your group.”

At the Small CU Roundtable, the panel of (left to right) CUNA Mutual Group VP of Sales Dave Sweitzer, Informa Research Services VP James Royal, and Windy Campbell—CEO for Electronic Cooperatives CU of Little Rock, Ark.—dispensed advice and took questions from the audience about how to enhance noninterest revenue.

John Lass, CUNA Mutual Group's SVP of Strategy and Business Development, speaks to the Defense CU Council about CU trends for 2013.

Attendees flooded into the Exhibit Hall on opening night, greeted by refreshments, games, and swag at more than 300 booths.