Articles from our Experts in Marketing

Satisfaction From aSmarterChoice

May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

Only One Shot at a First Impression

March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

‘Onboarding’ Clock Is Ticking

January 13, 2012
By any measure, Bank Transfer Day must be considered a success. READ MORE

Poised for an Era of Growth

January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today. READ MORE

The Tail of Bank Transfer Day

January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it. READ MORE

 Seize the Day

December 12, 2011
It's time to spend money on marketing and business development efforts. READ MORE

‘It’s Not Me, It’s You’

December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on. READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

Is the ‘New Normal’ Really That New?

September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase. READ MORE
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May 2013

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