Articles from our Experts in Marketing

Time for Action on ‘the Vision’

April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse. READ MORE

Social Media Skeptics Harder to Find

March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions. READ MORE

Seven Steps to Better Business Development

January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it. READ MORE

Bank Transfer Day—One Year Later

November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success. READ MORE

Employment Picture a Bit Fuzzy

November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk. READ MORE

Working Toward a Shared Vision

August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit. READ MORE

What’s in a Name?

July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join. READ MORE

Answer the Calls to Action

July 01, 2012
 Bring to bear the strength of the movement and act on CU issues. READ MORE

Navigate the Social Media Minefield

June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes. READ MORE

Tip Your Hats to the ‘T-Stone’

June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.” READ MORE
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Credit Union Magazine

May 2013

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