Articles from our Experts in Marketing

Ten Ways to Make Your Social Media Rock

September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well. READ MORE

Why Care about Immigration Reform?

August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs. READ MORE

CUs Are Cool Again. Embrace It.

August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious. READ MORE

Time for Action on ‘the Vision’

April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse. READ MORE

Social Media Skeptics Harder to Find

March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions. READ MORE

Seven Steps to Better Business Development

January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it. READ MORE

Bank Transfer Day—One Year Later

November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success. READ MORE

Employment Picture a Bit Fuzzy

November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk. READ MORE

Working Toward a Shared Vision

August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit. READ MORE

What’s in a Name?

July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join. READ MORE

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive