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Buyer's Guide

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3SI Security Systems

3SI offers credit unions effective security solutions that use proven technology to help recover cash, apprehend criminals, and deter crime. 3SI's proven GPS and cash-staining security help protect your credit union during a robbery. 3SI offers credit union discounts through its alliance with... More

Accel Members Financial Counseling

The Accel Financial Counseling program was developed by GreenPath Inc., one of the most successful nonprofit financial education and counseling organizations in the nation. Founded in 1961 by credit unions for credit unions, the Accel program is designed to offer your members a comprehensive... More

Agility Recovery Solutions

The Agility business continuity solution is simple, but profound. Should your credit union experience a business interruption, within 48 hours Agility will deliver the resources you need to get back up and running and connected to your members, including mobile branch space, PCs, satellite phone... More

AIG United Guaranty

AIG United Guaranty (a marketing term for United Guaranty Residential Insurance Company) has insured residential mortgages for more than 45 years. Credit unions choose AIG United Guaranty because of its commitment to providing innovative programs and outstanding customer service. Our services... More

ALM First Financial Advisors

American Technology Services, Inc.

Americaneagle.com

AMI Information Systems

Arcot Systems Inc.

Armoured Resistance Mechanisms Inc.

Custom manufacturer of bullet-resistant products, including teller lines, custom millwork, wall armor, doors, package exchange units, cash trays, transaction modules, windows, and framing. We provide turnkey physical security solutions or components for installation by others. More
CU Mag Cover May 2012

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May 2012

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Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

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