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Bryar Gullickson, meet Ben Franklin. The little guy waves the $100 bill he won in the Credit Union Youth Week National Savings Challenge through $109 million asset Lakeview Credit Union in Neenah, Wis.

Holding a magnifying glass that would make Sherlock Holmes envious, super savings sleuth Rhys Hollowood cracks the mustache mystery during Youth Week at Clearview Federal Credit Union in Moon Township, Pa.

Just when you thought you’d seen all variations of ‘staches, here comes the fingernail ‘stache! Female employees at Clearview Federal Credit Union in Moon Township, Pa., displayed their artistic creations during Youth Week.

Rapping pigs, tricked out branches and Moonjar Moneybox giveaways highlighted Youth Week at Unitus Community Credit Union in Portland, Ore. Hamilton the Pig – Unitus Federal’s Kids Club mascot – took photos with young savers at an open house at a Unitus branch, and entertained third-graders at a nearby school by leading The Dollar Holler Rap, after which every student received a Hamilton piggy bank. Staff decorated branches and wore fun T-shirts while conducting a “Collect the Clues” scavenger hunt, and young members that made a deposit or opened a uSavers account received a Moonjar Moneybox, which teaches kids the principles of saving, donating and spending their money.

Free ice cream is a powerful motivator for everyone, and the giveaway worked wonders for Western New York FCU during its Youth Week promotion, which included the third week of April as well. Anyone who opened a Smart Saver Kid’s account – for members 13 and younger – received a CUNA coin holder that they were encouraged to fill with quarters and return to the credit union in West Seneca, N.Y., a coupon for complimentary ice cream and an entry to win $100 from CUNA. Existing Smart Savers received those gifts for every deposit during that span. Western New York FCU opened eight Smart Saver accounts and reaped total youth deposits of $3,628 for a successful Youth Week promotion.

After observing that Arbor Day and Earth Day both fell during Youth Week, Horizon Federal Credit Union in Williamsport, Pa., decided to tie the themes together with an outreach program into the communities it serves. Horizon Federal contracted with FourthGradeForesters, which employs people with disabilities, to purchase and deliver trees to area fourth-graders. “Trees are like savings—they don’t grow overnight,” Horizon CEO Traci Donahue says. “They both need nurturing, and in time both the tree and savings will be bountiful.” For its young members, Horizon held a drawing for tickets to Clyde Peeling’s Reptiland (a specialized zoo), as well as gift cards, ear buds and pedometers.



Thanks to an enthusiastic push by front-line staff, an electric social media campaign, and word-of-mouth promotion by a group of very active youth members, Members “First” Community Credit Union in Quincy, Ill., blew its Youth Week goals out of the water. So far, Members “First” has accepted 55 deposits and opened 11 new accounts, with young savers socking away $6,945.25. Meanwhile, its youth checking challenge, which features a tablet computer giveaway, has generated four new accounts.


Youth Week at Fulda (Minn.) Area Credit Union culminated with a family bowling outing for young savers and their families. The free event featured activities like constructing a duct tape wallet, and prizes based on the Savings Sleuth: Solve the Mystery theme such as books, pencils and fake mustaches.


The staff at Indiana State University FCU in Terre Haut, Ind. enjoy dressing up for Youth Week.


Preschoolers visiting Telcoe Federal Credit Union in Little Rock, Ark., learned the value of money during Youth Week as they decided to save, spend, or share what they had earned at a fictitious job. The children shopper from Telcoe’s “grocery store,” choosing 25-cent items such as Goldfish crackers and fruit snacks. Several donated to the Humane Society to help puppies. Telcoe also reminded the kids of all the free entertainment options out there, such as identifying shapes in the clouds, going on a nature scavenger hunt, chalking the sidewalk for hopscotch.

It’s only proper to extend one’s pinkie when celebrating National Credit Union Youth Week with tea and crumpets. That’s the belief at SageLink Credit Union in Durand, Mich., which has been featuring an entertaining photo of its staff daily on its Facebook page and giving away a ‘Stache Your Cash T-shirt to one lucky member who “likes” the image. “This has been a huge hit and our members have really embraced Youth Week this year,” marketing representative Courtney Gazso says. Throughout April, which is Financial Literacy Month, SageLink is offering rewards to existing youth members for making deposits and new youth members who open accounts.


In celebrating Youth Week, First Family Credit Union brought a little Harlem to Henryetta, Okla. The Harlem Shake, that is. Staffers got their freak on in (their rendition of the viral dance sensation) while donning everything from mustaches—the red-hot symbol of this year’s Youth Week—to motorcycle helmets, beastly masks, neon Afros, and a costume that melds Sacajawea with Daniel Boone.


Altra Federal CU in Onalaska, Wis. is celebrating youth during the entire month of April, offering a $20 match to any new account opened by those 17 and under. Additionally, during Youth Week, Altra scheduled numerous activities including one for young children at a local library. The library visit included an educational story time, activities for the children, and Altra’s youth program mascot Cash.

Rivers Edge Community CU in Allen Park, Mich. organized a slate of events. The CU’s employees assisted a local Reading is Fundamental Program, offered ID Kits, ran a penny-counting contest, and offered incentives for new accounts.

The employees at Thornapple Valley Community CU in Hastings, Mich. are wearing mustaches all week, while the CU is offering numerous activities and giveaways for kids. The CU also revamped its kid’s club accounts and rolled out new "Monkey Money" that can be earned for deposits, birthdays, top grades on report cards, and attending CU events like Youth Week. Monkey Money is redeemable for prizes.


Wisconsin Department of Financial Institutions Secretary Peter Bildsten presents The League's Chad Helminak and other young professionals with a proclamation from the state's Governor celebrating National Credit Union Youth Week
CU Mag cover July 2014

Credit Union Magazine

July 2014

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