Articles by Lora Bray

Let's Celebrate!

March is 'Credit Education Month,' so why not throw a party?
Personal remembrances may bring repeat business to your CU.
Read More

Let's Shake On It

Nonverbal behavior can have much more impact than verbal messages.
What message can CU staff send with a simple handshake?
Read More

Ephemeral or Harbinger?

How many consumers join to secure an auto loan—and then go dormant?
Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.
Read More

Getting a Good Stretch

While CUs bend over backwards to serve members, many employees are stretched thin.
Many consumers are over-extended with payday loans.
Read More

Watching Paint Dry Can Be Palatable

How much of any process or situation can you control to ensure a successful outcome?
Preparedness is important, but unanticipated variables ultimately come into play.
Read More

Feel the Love

CUs’ people-helping-people philosophy is another expression of love.
CUs make strong emotional connections with members every day.
Read More

Slithering Toward a Solution

Organizations, like people, can only allow temporary solutions for so long.
Band-Aid approaches to solving dilemmas eventually create more problems than they solve.
Read More

It’s Elementary, My Dear Watson!

Don’t assume members know ‘the obvious.’
How might you easily communicate basic features and functions in a welcoming way?
Read More

Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
Read More

Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
Read More

What's Popular

Popular Stories

Recent Discussion

Your Say: What's Your Expected Loan Growth in 2015?

View Results Poll Archive