Articles by Lora Bray

Research Roundup

What's on Your Menu?

Questioning traditions can result in improvements.
November 24, 2012
Your members are both hungry and curious. What will you serve them?
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The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
November 12, 2012
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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Don't Throw Members Under the Bus

How might your CU best relate to members in crisis?
November 5, 2012
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
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A Horror Story

Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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Go to the Head of the Class

Can you anticipate members’ varied financial needs?
October 15, 2012
A recent class reunion reveals former classmates’ vast differences.
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It’s a Piece of Cake!

Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
October 8, 2012
Think about how you reposition products or services to accommodate consumers.
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The Tiny Little Voice

Intuition isn’t always accurate, but it bears consideration.
October 1, 2012
How often does acumen help us make good business decisions for our members and coworkers?
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RESEARCH ROUNDUP

Did You Hear That?

‘You earn when you listen—not just money, but respect.’
September 24, 2012
Listen to and learn from your members, co-workers, and the communities you serve.
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‘Help! I Need Some Money, Honey!’

How can CUs help members make prudent financial plans?
September 18, 2012
Consider the financial assumptions members make and potential perils they may encounter.
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Technology at Warp Speed

Embracing new technology involves risk—but so does the avoidance of new tools.
September 10, 2012
Acquiring new technology raises challenges for both consumers and service providers.
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CU Mag cover July 2014

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July 2014

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