Articles by Lora Bray

Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Lora Bray
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Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Lora Bray
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Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
Lora Bray
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Know your members, staff, and environment to be ever-ready in your service interactions.
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What Are Members' Money Motivators?

Money matters have an emotional component for consumers.
Lora Bray
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Appreciate how emotions motivate certain financial behaviors.
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The Domino Effect

Every action has a reaction, and the events around us affect our members, staff, and services.
Lora Bray
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How can we position our CUs for optimal performance and success?
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Four Hands, 88 Keys

‘Treat your customers like lifetime partners.’
Lora Bray
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Consider the value of your partnerships, and realize it takes two to succeed.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
Lora Bray
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Are you grateful for your members’ business? Then say so!
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Research Roundup

What's on Your Menu?

Questioning traditions can result in improvements.
Lora Bray
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Your members are both hungry and curious. What will you serve them?
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The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
Lora Bray
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We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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Don't Throw Members Under the Bus

How might your CU best relate to members in crisis?
Lora Bray
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Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
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