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Articles by Lora Bray

Research Roundup

Muddy Buddies

Think about how your leadership role in charitable community events can start a mud slide.
August 27, 2012
Lora Bray
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What has your CU done lately to show the community you care?
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‘Drop That GPS and See Where Life Takes You!’

How we respond to the unexpected can make for interesting journeys rich in opportunity.
August 27, 2012
Lora Bray
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Flexibility is essential not only in daily life but in meeting the needs of our jobs and members.
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Lean on Me

More consumers need a hand surviving the recession and preparing for retirement.
August 20, 2012
Lora Bray
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Do your members lean on you with their personal finance issues, financial literacy concerns, and other needs?
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The Trouble with Enigmas

Don’t assume members will figure out the CU difference on their own.
August 13, 2012
Lora Bray
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Consumers don’t have the time or inclination to solve riddles, decipher cryptic messages, or unwrap enigmas.
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Librarian in a Hard Hat

Hat’s off to those who proactively address research challenges.
August 1, 2012
Lora Bray
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This week’s Research Roundup examines student loans, a possible mortgage crisis for older Americans, and more.
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Make Information Actionable!

Consumers need actionable information regarding investments and housing.
July 23, 2012
Lora Bray
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You can’t accomplish your mission without the right data.
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Tricky Choices

Data can help us make the best possible choices.
July 16, 2012
Lora Bray
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This week’s Research Roundup examines economic realities and offers insights on older Americans.
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Fire Up!

News of the Western forest fires has been frightening yet thought-provoking.
July 9, 2012
Lora Bray
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Does opportunity for a rejuvenating firestorm exist in the financial services industry?
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Service Without Reservation

A recent trip to the luxurious Broadmoor Hotel offers value lessons in outstanding service.
July 2, 2012
Lora Bray
One Comment
How might your CU create superior member service interactions that ensure loyalty and promote member growth?
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Catalysts for Change

Don't wait for the temperature to rise before you take action
July 1, 2012
Lora Bray
No Comments
Is your decision making the result of an unexpected catalyst or forward thinking?
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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