Articles by Lora Bray

On Being a Greedy Reader

Challenge yourself to explore unfamiliar topics.
Lora Bray
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‘Today a reader, tomorrow a leader.’
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The Perfect Cup of Joe

Leadership lessons from Starbucks provide grounds for member engagement.
Lora Bray
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Make your CU a part of members’ daily routine.
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Live and In Concert

How do you hone in on members’ needs and expectations—and get them singing your tune?
Lora Bray
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Attentiveness to members’ needs will result in repeated service encores.
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Get Your Kicks

Build a solid team with people who fit your company culture.
Lora Bray
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‘Talent wins games, but teamwork and intelligence win championships.’
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Don’t Get Caught By Surprise

Research shows how to scare off competitors and learn the technological tricks that treat your members.
Lora Bray
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Surprises can be good or bad.
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Twisted Vines

Look at lifestyle trends of the aging to help members be financially fit for retirement.
Lora Bray
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Doing nothing is a choice, but one that often leads to disappointing results.
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Taking the Leap

Consider how your CU can help members find happy financial landings.
Lora Bray
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‘The line between failure and success is so fine that we scarcely know when we pass it.’
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What’s the Point?

CUs can erase some of the challenges business members face.
Lora Bray
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How can your CU help business members succeed?
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That Daring Young Man on the Flying Trapeze

Both consumers and lenders must prepare for economic flips and turns, and have safety nets in place.
Lora Bray
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‘Risk comes from not knowing what you’re doing.’
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Finding Hidden Treasures

Both jobs and volunteer opportunities are valuable commodities.
Lora Bray
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‘Individual unemployment is the strongest predictor of default.’
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