Articles by Lora Bray

Don’t Get Caught By Surprise

Research shows how to scare off competitors and learn the technological tricks that treat your members.
Lora Bray
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Surprises can be good or bad.
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Twisted Vines

Look at lifestyle trends of the aging to help members be financially fit for retirement.
Lora Bray
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Doing nothing is a choice, but one that often leads to disappointing results.
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Taking the Leap

Consider how your CU can help members find happy financial landings.
Lora Bray
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‘The line between failure and success is so fine that we scarcely know when we pass it.’
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What’s the Point?

CUs can erase some of the challenges business members face.
Lora Bray
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How can your CU help business members succeed?
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That Daring Young Man on the Flying Trapeze

Both consumers and lenders must prepare for economic flips and turns, and have safety nets in place.
Lora Bray
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‘Risk comes from not knowing what you’re doing.’
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Finding Hidden Treasures

Both jobs and volunteer opportunities are valuable commodities.
Lora Bray
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‘Individual unemployment is the strongest predictor of default.’
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Times of Plenty

Gardeners and consumers alike must preserve and protect their returns.
Lora Bray
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How might your CU help members grow and keep their harvest?
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A Fair Analogy

Be the most learned of the fair, most fair of the learned
Lora Bray
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We all have the responsibility to know what our function is, and to do it well
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Where Does the Time Go?

Members need CUs’ help with retirement planning.
Lora Bray
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There’s a collective retirement gap among working households that ranges from $6.8 to $14 trillion depending on the financial measure.
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School Days

How can CUs help young adults with their first major financial decision?
Lora Bray
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Rising student loan debt hinders consumers’ ability to take out mortgages.
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