Articles by Lora Bray

‘Drop That GPS and See Where Life Takes You!’

How we respond to the unexpected can make for interesting journeys rich in opportunity.
Lora Bray
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Flexibility is essential not only in daily life but in meeting the needs of our jobs and members.
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Lean on Me

More consumers need a hand surviving the recession and preparing for retirement.
Lora Bray
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Do your members lean on you with their personal finance issues, financial literacy concerns, and other needs?
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The Trouble with Enigmas

Don’t assume members will figure out the CU difference on their own.
Lora Bray
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Consumers don’t have the time or inclination to solve riddles, decipher cryptic messages, or unwrap enigmas.
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Librarian in a Hard Hat

Hat’s off to those who proactively address research challenges.
Lora Bray
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This week’s Research Roundup examines student loans, a possible mortgage crisis for older Americans, and more.
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Make Information Actionable!

Consumers need actionable information regarding investments and housing.
Lora Bray
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You can’t accomplish your mission without the right data.
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Tricky Choices

Data can help us make the best possible choices.
Lora Bray
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This week’s Research Roundup examines economic realities and offers insights on older Americans.
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Fire Up!

News of the Western forest fires has been frightening yet thought-provoking.
Lora Bray
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Does opportunity for a rejuvenating firestorm exist in the financial services industry?
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Service Without Reservation

A recent trip to the luxurious Broadmoor Hotel offers value lessons in outstanding service.
Lora Bray
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How might your CU create superior member service interactions that ensure loyalty and promote member growth?
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Catalysts for Change

Don't wait for the temperature to rise before you take action
Lora Bray
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Is your decision making the result of an unexpected catalyst or forward thinking?
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These Are a Few of His Least Favorite Things

It’s interesting what a little experience can do to change one’s perspective.
Lora Bray
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Contemplate your CU’s frame of reference: Do you offer products and services based on your own experiences—without understanding the competition’s activities or member needs?
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