Articles by Lora Bray

Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Find the right tools to help your CU weather any storm that comes along.
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The Domino Effect

Every action has a reaction, and the events around us affect our members, staff, and services.
How can we position our CUs for optimal performance and success?
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The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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