Articles by Lora Bray

The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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Don't Throw Members Under the Bus

How might your CU best relate to members in crisis?
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
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A Horror Story

Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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Go to the Head of the Class

Can you anticipate members’ varied financial needs?
A recent class reunion reveals former classmates’ vast differences.
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It’s a Piece of Cake!

Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
Think about how you reposition products or services to accommodate consumers.
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The Tiny Little Voice

Intuition isn’t always accurate, but it bears consideration.
How often does acumen help us make good business decisions for our members and coworkers?
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RESEARCH ROUNDUP

Did You Hear That?

‘You earn when you listen—not just money, but respect.’
Listen to and learn from your members, co-workers, and the communities you serve.
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‘Help! I Need Some Money, Honey!’

How can CUs help members make prudent financial plans?
Consider the financial assumptions members make and potential perils they may encounter.
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Technology at Warp Speed

Embracing new technology involves risk—but so does the avoidance of new tools.
Acquiring new technology raises challenges for both consumers and service providers.
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Research Roundup

What, Me Worry?

‘You can’t wring your hands and roll up your sleeves at the same time.’
National Preparedness Month reminds us to anticipate and prepare for potential problems.
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