Articles by Lora Bray

Sprinkle Some Elfin Magic into Your 2015 Marketing Strategy

Make your marketing messages resonate with valuable content.
Change your focus from ‘one to many’ to ‘one to one.’
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Employee Engagement: A Pretty Picture?

What inspires your staff and keeps them under your employ?
Inspiring and motivating employees is the most important driver of leadership effectiveness.
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Of Branches and Luddites

Technology facilitates convenience, but the human presence remains vital.
Tablets have the power to transform the branch and engage customers as never before.
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Housing: ‘In the Pink?’

Many young adults fear they won’t qualify for mortgages.
Mortgage myths sometimes hamper home purchases.
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Chasing Dollars

Americans are anxious about retirement savings.
One-fifth of the middle class has no retirement savings.
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Who’s Afraid of Mobile?

The rapid growth of online and mobile banking is frightening for many Americans.
Mobile banking security and technical errors remain prime concerns.
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Fewer Consumers Are Late for an Important Date

Loan delinquency rates are down across the board.
Consumer debt levels are becoming more manageable.
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How Was Work?

Labor market growth signals sustained hiring in the U.S.
Most promising employment sectors include nonprofits, information services, and insurance and finance.
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Women: Why Wait and Wonder?

Don’t let dreams be a substitute for informed actions promoting financial success.
Women want simplicity, good intentions, and strong ethics from the financial sector. 
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Illuminate the Frequency of Fraud

ID theft affects 19 people each minute.
There were more than 13.7 million unauthorized credit card transactions in 2012.
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