Articles by Lora Bray

Getting a Good Stretch

While CUs bend over backwards to serve members, many employees are stretched thin.
Many consumers are over-extended with payday loans.
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Watching Paint Dry Can Be Palatable

How much of any process or situation can you control to ensure a successful outcome?
Preparedness is important, but unanticipated variables ultimately come into play.
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Feel the Love

CUs’ people-helping-people philosophy is another expression of love.
CUs make strong emotional connections with members every day.
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Slithering Toward a Solution

Organizations, like people, can only allow temporary solutions for so long.
Band-Aid approaches to solving dilemmas eventually create more problems than they solve.
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It’s Elementary, My Dear Watson!

Don’t assume members know ‘the obvious.’
How might you easily communicate basic features and functions in a welcoming way?
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Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
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Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
Know your members, staff, and environment to be ever-ready in your service interactions.
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What Are Members' Money Motivators?

Money matters have an emotional component for consumers.
Appreciate how emotions motivate certain financial behaviors.
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Credit Union Magazine

Credit Union Magazine

October 2014

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