Articles by Lora Bray
Questioning traditions can result in improvements.
November 24, 2012
Your members are both hungry and curious. What will you serve them?Read More
‘Luck is a matter of preparation meeting opportunity.’
November 12, 2012
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.Read More
How might your CU best relate to members in crisis?
November 5, 2012
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.Read More
Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.Read More
Can you anticipate members’ varied financial needs?
October 15, 2012
A recent class reunion reveals former classmates’ vast differences.Read More
Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
October 8, 2012
Think about how you reposition products or services to accommodate consumers.Read More
Intuition isn’t always accurate, but it bears consideration.
October 1, 2012
How often does acumen help us make good business decisions for our members and coworkers?Read More
‘You earn when you listen—not just money, but respect.’
September 24, 2012
Listen to and learn from your members, co-workers, and the communities you serve.Read More
How can CUs help members make prudent financial plans?
September 18, 2012
Consider the financial assumptions members make and potential perils they may encounter.Read More