Articles by Lora Bray

A Source of Inspiration

What challenges inspire and motivate you to succeed at your CU?
‘Education brings about opportunity, and in turn inspiration.’
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Poodles or Ferrets?

Things aren’t always what they seem.
Financial fraudsters exhibit dogged determination.
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A Recipe for Success

Quality components and sufficient resources make for successful plans.
What’s cooking at your CU?
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Numbers Tell a Story

Lenders and owners are rehabilitating millions of foreclosed properties.
Can your CU become a character in the tale of the improving housing market?
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Help Make Fairy Tales Come True

How do you tell your story to your members as you help them to write their own?
CUs are members' knights in shining armor.
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The Top 10 Service Trends of the Future

Expect insourcing to replace outsourcing due to poor consumer experiences.
Savvy managers of frontline service providers will incorporate these trends in their strategies for member interactions.
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Let's Celebrate!

March is 'Credit Education Month,' so why not throw a party?
Personal remembrances may bring repeat business to your CU.
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Let's Shake On It

Nonverbal behavior can have much more impact than verbal messages.
What message can CU staff send with a simple handshake?
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Ephemeral or Harbinger?

How many consumers join to secure an auto loan—and then go dormant?
Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.
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Getting a Good Stretch

While CUs bend over backwards to serve members, many employees are stretched thin.
Many consumers are over-extended with payday loans.
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Credit Union Magazine

Credit Union Magazine

October 2014

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