Articles by Lora Bray

A Recipe for Success

Quality components and sufficient resources make for successful plans.
April 15, 2013
What’s cooking at your CU?
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Numbers Tell a Story

Lenders and owners are rehabilitating millions of foreclosed properties.
April 1, 2013
Can your CU become a character in the tale of the improving housing market?
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Help Make Fairy Tales Come True

How do you tell your story to your members as you help them to write their own?
March 25, 2013
CUs are members' knights in shining armor.
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The Top 10 Service Trends of the Future

Expect insourcing to replace outsourcing due to poor consumer experiences.
March 20, 2013
Savvy managers of frontline service providers will incorporate these trends in their strategies for member interactions.
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Let's Celebrate!

March is 'Credit Education Month,' so why not throw a party?
March 18, 2013
Personal remembrances may bring repeat business to your CU.
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Let's Shake On It

Nonverbal behavior can have much more impact than verbal messages.
March 17, 2013
What message can CU staff send with a simple handshake?
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Ephemeral or Harbinger?

How many consumers join to secure an auto loan—and then go dormant?
March 11, 2013
Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.
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Getting a Good Stretch

While CUs bend over backwards to serve members, many employees are stretched thin.
March 6, 2013
Many consumers are over-extended with payday loans.
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Watching Paint Dry Can Be Palatable

How much of any process or situation can you control to ensure a successful outcome?
February 18, 2013
Preparedness is important, but unanticipated variables ultimately come into play.
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Feel the Love

CUs’ people-helping-people philosophy is another expression of love.
February 16, 2013
CUs make strong emotional connections with members every day.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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