Articles by Lora Bray

Live and In Concert

How do you hone in on members’ needs and expectations—and get them singing your tune?
Attentiveness to members’ needs will result in repeated service encores.
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Get Your Kicks

Build a solid team with people who fit your company culture.
‘Talent wins games, but teamwork and intelligence win championships.’
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Don’t Get Caught By Surprise

Research shows how to scare off competitors and learn the technological tricks that treat your members.
Surprises can be good or bad.
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Twisted Vines

Look at lifestyle trends of the aging to help members be financially fit for retirement.
Doing nothing is a choice, but one that often leads to disappointing results.
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Taking the Leap

Consider how your CU can help members find happy financial landings.
‘The line between failure and success is so fine that we scarcely know when we pass it.’
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What’s the Point?

CUs can erase some of the challenges business members face.
How can your CU help business members succeed?
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That Daring Young Man on the Flying Trapeze

Both consumers and lenders must prepare for economic flips and turns, and have safety nets in place.
‘Risk comes from not knowing what you’re doing.’
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Finding Hidden Treasures

Both jobs and volunteer opportunities are valuable commodities.
‘Individual unemployment is the strongest predictor of default.’
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Times of Plenty

Gardeners and consumers alike must preserve and protect their returns.
How might your CU help members grow and keep their harvest?
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A Fair Analogy

Be the most learned of the fair, most fair of the learned
We all have the responsibility to know what our function is, and to do it well
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