Articles by Lora Bray
Success in both financial services and snowshoeing depends largely on the gear you’re using.
January 7, 2013
Find the right tools to help your CU weather any storm that comes along.Read More
Research illustrates the importance of planning for success.
December 24, 2012
Know your members, staff, and environment to be ever-ready in your service interactions.Read More
Money matters have an emotional component for consumers.
December 16, 2012
Appreciate how emotions motivate certain financial behaviors.Read More
Every action has a reaction, and the events around us affect our members, staff, and services.
December 4, 2012
How can we position our CUs for optimal performance and success?Read More
‘Treat your customers like lifetime partners.’
December 4, 2012
Consider the value of your partnerships, and realize it takes two to succeed.Read More
Social media has revolutionized how business is conducted.
December 2, 2012
Are you grateful for your members’ business? Then say so!Read More
Questioning traditions can result in improvements.
November 24, 2012
Your members are both hungry and curious. What will you serve them?Read More
‘Luck is a matter of preparation meeting opportunity.’
November 12, 2012
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.Read More
How might your CU best relate to members in crisis?
November 5, 2012
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.Read More
Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.Read More