Articles by Lora Bray
March is 'Credit Education Month,' so why not throw a party?
March 18, 2013
Personal remembrances may bring repeat business to your CU.Read More
Nonverbal behavior can have much more impact than verbal messages.
March 17, 2013
What message can CU staff send with a simple handshake?Read More
How many consumers join to secure an auto loan—and then go dormant?
March 11, 2013
Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.Read More
While CUs bend over backwards to serve members, many employees are stretched thin.
March 6, 2013
Many consumers are over-extended with payday loans.Read More
How much of any process or situation can you control to ensure a successful outcome?
February 18, 2013
Preparedness is important, but unanticipated variables ultimately come into play.Read More
CUs’ people-helping-people philosophy is another expression of love.
February 16, 2013
CUs make strong emotional connections with members every day.Read More
Organizations, like people, can only allow temporary solutions for so long.
February 4, 2013
Band-Aid approaches to solving dilemmas eventually create more problems than they solve.Read More
Don’t assume members know ‘the obvious.’
January 28, 2013
How might you easily communicate basic features and functions in a welcoming way?Read More
What lessons can CUs learn from Thomas Edison?
January 21, 2013
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’Read More
Research takes a snapshot of consumers’ perceptions.
January 14, 2013
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.Read More