Articles by Lora Bray

‘Send Gum, Mom!’

Financial issues are one of the top reasons students drop out of college.
Research indicates young adults need CUs’ help in selecting financial products and planning.
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The Fruits of Our Labor

Employment is about much more than money; it equates to lifestyle choices and opportunities.
Research indicates a return of worker confidence.
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Boomers Are a Booming Business

How can you provide financial strength and opportunity for your boomer members?
‘Marketers are overlooking one of the biggest goldmines for disposable income: the baby boomer generation.’
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Ups and Downs in Homeownership

The housing industry is improving, but many young adults are delaying their first home purchase.
Lenders, feeling constrained by costs and regulations, may be applying more conservative lending standards.
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Where Does it All Go?

The thrill of payday is short-lived for many consumers.
Help members find opportunities to learn, save, and invest.
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Winging It

Plan to fly high with employee retention efforts.
Efficiency is critical to survival.
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Soak up the Sun, Sing in the Rain

Help members save for a rainy day.
Roughly one-fourth of consumers have no rainy-day fund.
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Research Roundup

Help Consumers Celebrate Financial Independence

For too many, poverty stands in the way of financial independence and a comfortable lifestyle.
Partnerships and collaboration can help create financial security.
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What’s the Secret to Success? Questions!

We all want better answers, but first we need to ask the right questions.
Curious people are better able to define clear objectives and identify potential opportunities, research show.
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Take a Selfie!

Image repair does not occur easily.
‘The No. 1 challenge for banks is differentiating themselves from other financial firms that have bad reputations.’
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