Articles by Lora Bray

Personal remembrances may bring repeat business to your CU.

What message can CU staff send with a simple handshake?

Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.

Many consumers are over-extended with payday loans.

Preparedness is important, but unanticipated variables ultimately come into play.

CUs make strong emotional connections with members every day.

Band-Aid approaches to solving dilemmas eventually create more problems than they solve.

How might you easily communicate basic features and functions in a welcoming way?

‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’

Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.