Articles by Lora Bray

Go to the Head of the Class

Can you anticipate members’ varied financial needs?
A recent class reunion reveals former classmates’ vast differences.
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It’s a Piece of Cake!

Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
Think about how you reposition products or services to accommodate consumers.
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The Tiny Little Voice

Intuition isn’t always accurate, but it bears consideration.
How often does acumen help us make good business decisions for our members and coworkers?
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RESEARCH ROUNDUP

Did You Hear That?

‘You earn when you listen—not just money, but respect.’
Listen to and learn from your members, co-workers, and the communities you serve.
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‘Help! I Need Some Money, Honey!’

How can CUs help members make prudent financial plans?
Consider the financial assumptions members make and potential perils they may encounter.
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Technology at Warp Speed

Embracing new technology involves risk—but so does the avoidance of new tools.
Acquiring new technology raises challenges for both consumers and service providers.
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Research Roundup

What, Me Worry?

‘You can’t wring your hands and roll up your sleeves at the same time.’
National Preparedness Month reminds us to anticipate and prepare for potential problems.
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Muddy Buddies

Think about how your leadership role in charitable community events can start a mud slide.
What has your CU done lately to show the community you care?
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‘Drop That GPS and See Where Life Takes You!’

How we respond to the unexpected can make for interesting journeys rich in opportunity.
Flexibility is essential not only in daily life but in meeting the needs of our jobs and members.
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Lean on Me

More consumers need a hand surviving the recession and preparing for retirement.
Do your members lean on you with their personal finance issues, financial literacy concerns, and other needs?
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