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Articles by Lora Bray
The Dream Job
‘Luck is a matter of preparation meeting opportunity.’
November 12, 2012
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
Don't Throw Members Under the Bus
How might your CU best relate to members in crisis?
November 5, 2012
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
A Horror Story
Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
Go to the Head of the Class
Can you anticipate members’ varied financial needs?
October 15, 2012
A recent class reunion reveals former classmates’ vast differences.
It’s a Piece of Cake!
Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
October 8, 2012
Think about how you reposition products or services to accommodate consumers.
The Tiny Little Voice
Intuition isn’t always accurate, but it bears consideration.
October 1, 2012
How often does acumen help us make good business decisions for our members and coworkers?
Did You Hear That?
‘You earn when you listen—not just money, but respect.’
September 24, 2012
Listen to and learn from your members, co-workers, and the communities you serve.
‘Help! I Need Some Money, Honey!’
How can CUs help members make prudent financial plans?
September 18, 2012
Consider the financial assumptions members make and potential perils they may encounter.
Technology at Warp Speed
Embracing new technology involves risk—but so does the avoidance of new tools.
September 10, 2012
Acquiring new technology raises challenges for both consumers and service providers.
What, Me Worry?
‘You can’t wring your hands and roll up your sleeves at the same time.’
September 10, 2012
National Preparedness Month reminds us to anticipate and prepare for potential problems.
Credit Union Magazine
September 2014 digital edition
Membership Growth Strategies
Attention CU Bean Counters: Employee Happiness Adds Up
Four Stages of a Compliance Audit
Money Machine Grabs Shoppers' Attention
Four ‘Must Haves’ for Mobile Pay Technology
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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