Articles by Lora Bray

Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
Know your members, staff, and environment to be ever-ready in your service interactions.
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What Are Members' Money Motivators?

Money matters have an emotional component for consumers.
Appreciate how emotions motivate certain financial behaviors.
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The Domino Effect

Every action has a reaction, and the events around us affect our members, staff, and services.
How can we position our CUs for optimal performance and success?
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Four Hands, 88 Keys

‘Treat your customers like lifetime partners.’
Consider the value of your partnerships, and realize it takes two to succeed.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
Are you grateful for your members’ business? Then say so!
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Research Roundup

What's on Your Menu?

Questioning traditions can result in improvements.
Your members are both hungry and curious. What will you serve them?
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The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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Don't Throw Members Under the Bus

How might your CU best relate to members in crisis?
Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
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A Horror Story

Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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