Articles by Lora Bray

The Dream Job

‘Luck is a matter of preparation meeting opportunity.’
Lora Bray
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We may not find immediate gratification as we walk our career paths, but it’s important to set goals and fuel our passions as we go.
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Don't Throw Members Under the Bus

How might your CU best relate to members in crisis?
Lora Bray
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Good customer service requires genuine empathy, compassion, information, timeliness, and a desire to assist.
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A Horror Story

Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
Lora Bray
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To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
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Go to the Head of the Class

Can you anticipate members’ varied financial needs?
Lora Bray
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A recent class reunion reveals former classmates’ vast differences.
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It’s a Piece of Cake!

Best laid plans must be altered at times but that doesn’t mean our initial attempts are without value.
Lora Bray
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Think about how you reposition products or services to accommodate consumers.
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The Tiny Little Voice

Intuition isn’t always accurate, but it bears consideration.
Lora Bray
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How often does acumen help us make good business decisions for our members and coworkers?
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RESEARCH ROUNDUP

Did You Hear That?

‘You earn when you listen—not just money, but respect.’
Lora Bray
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Listen to and learn from your members, co-workers, and the communities you serve.
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‘Help! I Need Some Money, Honey!’

How can CUs help members make prudent financial plans?
Lora Bray
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Consider the financial assumptions members make and potential perils they may encounter.
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Technology at Warp Speed

Embracing new technology involves risk—but so does the avoidance of new tools.
Lora Bray
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Acquiring new technology raises challenges for both consumers and service providers.
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Research Roundup

What, Me Worry?

‘You can’t wring your hands and roll up your sleeves at the same time.’
Lora Bray
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National Preparedness Month reminds us to anticipate and prepare for potential problems.
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