Articles by Lora Bray

Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
Read More

Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
Read More

What's Popular

Popular Stories

Recent Discussion

Do You Plan to Adopt Apple Pay?

View Results Poll Archive