Articles by Lora Bray

It’s Elementary, My Dear Watson!

Don’t assume members know ‘the obvious.’
How might you easily communicate basic features and functions in a welcoming way?
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Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
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Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
Know your members, staff, and environment to be ever-ready in your service interactions.
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What Are Members' Money Motivators?

Money matters have an emotional component for consumers.
Appreciate how emotions motivate certain financial behaviors.
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The Domino Effect

Every action has a reaction, and the events around us affect our members, staff, and services.
How can we position our CUs for optimal performance and success?
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Four Hands, 88 Keys

‘Treat your customers like lifetime partners.’
Consider the value of your partnerships, and realize it takes two to succeed.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
Are you grateful for your members’ business? Then say so!
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Research Roundup

What's on Your Menu?

Questioning traditions can result in improvements.
Your members are both hungry and curious. What will you serve them?
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