Articles by Bill Cheney

President's Perspective

Our Commitment for the New Year

CUNA will take the strongest stand possible to protect the CU tax exemption.
Paul Gentile has joined CUNA as executive vice president, strategic communications and engagement.
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Support Those Who Support CUs

PAC contributions help CU friends win or hold onto their elective offices.
Money is a critical element in today’s political environment, but there’s much more to it than dollars.
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A Powerful Partnership in the State Capitals

CUNA and the leagues work together on state as well as national issues.
Nearly half of the members from the last Congress originally came from their state legislatures.
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Consumers Must Speak Up to Support CUs

We want to ensure consumers ‘get’ this point: A tax on CUs is a tax on consumers.
CUs will be challenged to show everyone that assaulting the CU tax exemption won’t be worth it.
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Celebrating CU Uniqueness

Take advantage of opportunities this fall to show your pride in the movement.
Three dates to circle in red on your fall calendar: Oct. 8, Oct. 18, and Nov. 5
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Can the Movement Reach for a Common Vision?

Our common values will continue to be the foundation of our success.
People are turning to CUs for value, great service, and a sense of community—and CUs continue to deliver.
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Working Toward a Shared Vision

It’s time for the CU movement—and only the CU movement—to define itself.
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit.
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Answer the Calls to Action

 Bring to bear the strength of the movement and act on CU issues.
 Bring to bear the strength of the movement and act on CU issues.
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Tip Your Hats to the ‘T-Stone’

Increasing numbers of consumers now entrust their financial futures to CUs.
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
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Satisfaction From aSmarterChoice

Heightened consumer interest in CUs picks up where it left off last year.
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs.
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