Articles by Jon Haller

Increasing Wallet Share

Higher loyalty levels can lead to a greater share of your members’ business.
How do you measure the depths of a member’s relationship with your CU? And what does that measurement mean to your CU's bottom line?
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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