Increasing Wallet Share

Higher loyalty levels can lead to a greater share of your members’ business.
How do you measure the depths of a member’s relationship with your CU? And what does that measurement mean to your CU's bottom line?
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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Is CU PFI Growth Sustainable?

More members consider CUs to be their primary financial institutions. But is this rise just a temporary flight to safety?
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Want to Boost Loans? Increase Member Loyalty

CUs likely will have negative loan growth in 2010—the first time that’s happened in 30 years.
Member surveys help CUs measure member loyalty and develop strategies to build stronger member ties.
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