Articles by Bill Merrick

CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
Bill Merrick
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Smart CUs don’t push products; they promote their brands.
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Underbanked Consumers: The Next Frontier?

Unchartered territory may yield exciting opportunities for CUs.
Bill Merrick
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The underbanked market shows promising revenue growth.
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Internal Branding: Find Your Sweet Spot

Let your employees and customers tell you who you are.
Bill Merrick
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‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’
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Give Your Best Asset—Your Members—a Voice

'People do business with people they like.'
Bill Merrick
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Social media takes steady communication, frequent availability, empathy and a sense of humor.
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The Promise and Peril of Subprime Lending

Embrace C-, D-, E-tier members—to grow loans and to serve a greater swath of members.
Bill Merrick
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CUs are ‘stabbing each other in the back’ with low-rate auto loans for top-tier members.
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The Fiscal Cliff: What’s the Worst-Case Scenario for CUs?

The fallout wouldn’t be pretty for CU balance sheets.
Bill Merrick
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‘The probability is better than 50% that we’ll kick the can down the road with some modest spending cuts and tax increases.’
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Are You Prepared for Mortgage Audits?

Robust quality control is vital when selling mortgages to the secondary market.
Bill Merrick
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Mortgage agencies are searching hard for risk.
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CUNA Lending Council Conference

CUs Missing Out on Student Loan Opportunity

Panel schools conference attendees on benefits of private student loans.
Bill Merrick
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Why do less than 0.5% of CUs offer private student loans?
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CUNA Lending Council Conference

‘Give Your Best Asset a Voice’ with Social Media

Be fun and real—and don’t delete angry posts.
Bill Merrick
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'People do business with people they like—and they recommend businesses they love.'
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CUNA Lending Council Conference

Lending and the Economy: Right Direction, Wrong Speed

CUNA economist predicts tepid loan growth for foreseeable future.
Bill Merrick
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Pent-up demand, recovering housing market bode well for auto loans and mortgages.
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