Articles by Bill Merrick

Internal Branding: Find Your Sweet Spot

Let your employees and customers tell you who you are.
January 24, 2013
‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’
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Give Your Best Asset—Your Members—a Voice

'People do business with people they like.'
January 22, 2013
Social media takes steady communication, frequent availability, empathy and a sense of humor.
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The Promise and Peril of Subprime Lending

Embrace C-, D-, E-tier members—to grow loans and to serve a greater swath of members.
January 1, 2013
CUs are ‘stabbing each other in the back’ with low-rate auto loans for top-tier members.
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The Fiscal Cliff: What’s the Worst-Case Scenario for CUs?

The fallout wouldn’t be pretty for CU balance sheets.
December 19, 2012
‘The probability is better than 50% that we’ll kick the can down the road with some modest spending cuts and tax increases.’
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Are You Prepared for Mortgage Audits?

Robust quality control is vital when selling mortgages to the secondary market.
December 4, 2012
Mortgage agencies are searching hard for risk.
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CUNA Lending Council Conference

CUs Missing Out on Student Loan Opportunity

Panel schools conference attendees on benefits of private student loans.
November 12, 2012
Why do less than 0.5% of CUs offer private student loans?
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CUNA Lending Council Conference

‘Give Your Best Asset a Voice’ with Social Media

Be fun and real—and don’t delete angry posts.
November 9, 2012
'People do business with people they like—and they recommend businesses they love.'
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CUNA Lending Council Conference

Lending and the Economy: Right Direction, Wrong Speed

CUNA economist predicts tepid loan growth for foreseeable future.
November 8, 2012
Pent-up demand, recovering housing market bode well for auto loans and mortgages.
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CUNA Lending Council Conference

King: Bye, Bye Branches

Failing to adapt to changing consumer behavior and technology could lead to CUs’ demise.
November 7, 2012
CUs must determine how they’ll attract and interact with members who have grown up with mobile technology.
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CUNA Lending Council Conference

Embrace Subprime Borrowers

Serving C, D, and E members boosts loans and income, and helps those who need it most.
November 6, 2012
CUs are “stabbing each other in the back” with low-rate auto loans aimed at top-tier members.
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CU Mag cover July 2014

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July 2014

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