Articles by Bill Merrick

Special Report: Innovation Part II

Innovate the Disney Way

‘Imagineering’ company takes a six-step approach to innovation.
Formal process creates ‘a powerful formula for value-creation.’
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Innovation by Design

A formal approach to innovation helps CUs tap creativity from within.
Creativity, some believe, is an escape from disciplined thinking.
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‘Put On Your Strategic Hat’

Learning may be CUs’ only sustainable advantage.
‘Plant the tree now that people will sit under in 20 years.’
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Book Reviews

‘Hearts of Courage’

Survival story by long-time CU CEO John Tippets is a testament to the power of faith and perseverance.

The story of how four people—one with a credit union connection—survived a horrific plane crash in the Alaskan wilderness caused one to exclaim, “The age of miracles is not yet past!”


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Crisis Communications: What to do when ‘Stuff’ Happens

Protecting your reputation is a matter of strategic planning.
Crisis communications is a dialogue, not a monologue.
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Highlights from Anaheim

Check out photos from Monday’s conference sessions.
Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference.
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CUNA Marketing & Business Development Council Conference

Best Brands Built on Ideals

Business lessons sometimes come in strange packages.
Great brands aspire to change peoples’ lives—and they benefit by doing so.
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Scenes from the CUNA Marketing Conference

Photos from Sunday's opening festivities in Anaheim, Calif.
The 20th annual conference runs March 24-27.
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CUNA Marketing & Business Development Council Conference

‘We’ve Got to Jump Forward’

CU marketing must move beyond traditional tools when targeting youth.
Young adults have one commonality: Their use of technology.
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CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
Smart CUs don’t push products; they promote their brands.
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