Articles by Bill Merrick

CUNA Lending Council Conference

Get In Front of Members Early and Often

It’s important to have good working relationships with auto dealers.
Bill Merrick
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Loan preapprovals are key for both borrowers and dealers.
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CUNA Lending Council Conference

Five Big Ideas to Drive Creativity and Results

‘You need to hunt down and kill old assumptions.’
Bill Merrick
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Be bold and different to get through the noise.
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CUNA Lending Council Conference Underway

More than 400 CU lenders gather in Phoenix.
Bill Merrick
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Check out these scenes from Sunday during the 19th annual CUNA Lending Council Conference.
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Seven Steps to a Successful Blog

Launching a blog and content plan requires a long-term commitment.
Bill Merrick
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SAC FCU resource boosts brand awareness, generates leads while educating members.
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Marketing Rock Stars

Selling the CU Experience

Award-winning marketers share their secrets to success.
Bill Merrick
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Marketing and business development are about ensuring survival.
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‘Failure Isn’t Fatal’ and Other Lessons in Innovation

Encourage and reward those who take smart risks.
Bill Merrick
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"A lot of times, people don’t know what they want until you show it to them," says Amplify FCU CEO Paul Trylko.
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Community CU & Growth Conference

CO-OP Financial Services Awards 16 Scholarships for Community CU & Growth Conference

This is the fourth-consecutive year the company has sponsored scholarships for this conference.
Bill Merrick
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Attendees will create ready-to-implement action plans to help their CUs reach their full potential.
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Fred Brown

‘CU Man’ Takes Fight to Predatory Lenders

Superhero spreads the CU gospel along with smart money management information.
Bill Merrick
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‘I’m lucky to work in an industry that embraces that special kind of crazy all CU marketers have within us.’
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Pennsylvania CU Association Names New CEO

Patrick Conway to join PCUA October 28.
Bill Merrick
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New CEO began his career in the district office of former Rep. Bill Clinger (R-Pa.).
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CU Makes Finances ‘smpl.’ for Young Adults

Program helps consumers age 25 and under navigate their financial futures.
Bill Merrick
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Basic savings, credit, and money management techniques make finances approachable.
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