Articles by Bill Merrick

Innovation by Design

A formal approach to innovation helps CUs tap creativity from within.
June 1, 2013
Creativity, some believe, is an escape from disciplined thinking.
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CUNA Marketing & Business Development Council Conference

‘Put On Your Strategic Hat’

Learning may be CUs’ only sustainable advantage.
April 1, 2013
‘Plant the tree now that people will sit under in 20 years.’
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Book Reviews

‘Hearts of Courage’

Survival story by long-time CU CEO John Tippets is a testament to the power of faith and perseverance.
March 29, 2013

The story of how four people—one with a credit union connection—survived a horrific plane crash in the Alaskan wilderness caused one to exclaim, “The age of miracles is not yet past!”


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Crisis Communications: What to do when ‘Stuff’ Happens

Protecting your reputation is a matter of strategic planning.
March 27, 2013
Crisis communications is a dialogue, not a monologue.
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CUNA Marketing & Business Development Council Conference

Highlights from Anaheim

Check out photos from Monday’s conference sessions.
March 26, 2013
Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference.
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CUNA Marketing & Business Development Council Conference

Best Brands Built on Ideals

Business lessons sometimes come in strange packages.
March 26, 2013
Great brands aspire to change peoples’ lives—and they benefit by doing so.
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CUNA Marketing & Business Development Council Conference

Scenes from the CUNA Marketing Conference

Photos from Sunday's opening festivities in Anaheim, Calif.
March 25, 2013
The 20th annual conference runs March 24-27.
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CUNA Marketing & Business Development Council Conference

‘We’ve Got to Jump Forward’

CU marketing must move beyond traditional tools when targeting youth.
March 25, 2013
Young adults have one commonality: Their use of technology.
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CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
March 25, 2013
Smart CUs don’t push products; they promote their brands.
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Underbanked Consumers: The Next Frontier?

Unchartered territory may yield exciting opportunities for CUs.
February 1, 2013
The underbanked market shows promising revenue growth.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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