Articles by Bill Merrick

Let members choose their own PIN, and get the cards into members’ hands right away.

CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.

“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”

“We should write Bank of America a thank-you note for announcing those debit card fees.”

“Now I can bring the power of the CU with me on my device.”

‘Be comfortable being uncomfortable,’ award-winning marketers advise.

In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.

CUs need to shed old mindsets and embrace sales as a way to serve members.

CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.

CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.