Articles by Bill Merrick

Gauge Your Social Media Reach

A high level of interaction among followers is a sign of strong media engagement.
Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager.
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Schenk: Retirement Planning a Huge Opportunity for CUs

Only half of U.S. families have any retirement account.
Serving as members’ trusted financial advisor will cement relationships, build loyalty.
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Schenk Outlines ‘Grave Concerns’ with NCUA’s Risk-Based Capital Proposal

Policymakers should encourage more of what CUs do, not less.
The comment deadline for NCUA’s risk-based capital proposal is Wed., May 28.
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Build a Strong Corporate Culture: Lessons from Zappos

‘Culture defines who you are, not what you do.’
Zappos’ 10 core values drive the company’s success.
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Seven Steps to a Better Retirement Plan

Does your retirement plan stack the deck in favor of staff?
Prepare for the ‘defined benefit-ization’ of 401(k) plans.
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Auditors Take the Fight to Fraudsters

Keep a tight leash on member information, and require certain measures to protect it.
Seven common audit findings—and how to avoid them.
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Economic Tailwinds Create Smoother Sailing

Good economic news nationally bodes well for CUs.
CUNA economist predicts gradually rising short- and long-term interest rates.
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Award Highlights Benefits of CU Membership

Six CUs receive ‘Top Performance Awards.’
Consumers benefit to the tune of $8.5 billion each year due to CUs’ marketplace presence.
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Photos: CUNA CFO Council Conference Underway

Conference draws nearly 500 attendees to Las Vegas.
Scenes from the 2014 CUNA CFO Council Conference.
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In Pursuit of Perfection

‘Diamond Performance Framework’ can help CUs achieve excellence.
‘Trust your wingman to get you where you want to go.’
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