Articles by Bill Merrick

‘Destroy and Reimagine’

Management guru to CUs: Spend more time ‘trying new stuff.’
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.
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Top-Notch Marketers: Part I

‘Have Fun and Get It Done’

Three top marketing/business development professionals share their strategies for success.
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
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