Articles by Bill Merrick

Grow Wallet Share With Predictive Selling

Consumers aren’t borrowing, but they’ll refinance if offered a good deal.
CUs need to shed old mindsets and embrace sales as a way to serve members.
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‘There’s Power in People’

Crazy fans and advocates are more powerful than any broadcast channel.
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.
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Seven Steps to Better Business Development

Be proactive: ‘This isn’t Field of Dreams, people’
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.
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CUNA Marketing & Business Development Council Conference

Get Off the Conveyor Belt of Life

Inspirational performing artist offers three steps to find meaning and stop time.
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
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Marketing Conference Garners Record Turnout

Preconference workshops examine sales, marketing, and social media.
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
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CUNA Economist: Expect a Modest Lending Comeback

Credit quality should improve, too, although measures will remain above historical averages.
Pent-up consumer demand bodes well for growth in auto loans, credit cards, and purchase money mortgages.
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Mobile Lending Sparks Youth Movement

The average age of the Smartphone Loan user is 29.
CUs that want to attract younger members must pay attention to the technology those members prefer. Increasingly, that’s the mobile channel.
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Social Media Enhances Collections

But consider social networking sites a ‘view-only’ resource.
As technology has bypassed collection regulations, questions remain about how to use new tools appropriately.
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BAI Retail Delivery

It’s Time to Deconstruct the Branch

The traditional branch model has outlived its usefulness.
Today’s banking experience is less about place and more about touch points. Deconstructing the branch allows financial institutions to match these touch points to customers’ needs.
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Reaching Out

CUs take to ferries and float planes to serve indigenous communities.
Serving indigenous people from Alaska’s Inside Passage to Australia's Aboriginal lands helps CUs create a stronger financial cooperative.
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