Articles by Bill Merrick

CUNA Lending Council Conference

King: Bye, Bye Branches

Failing to adapt to changing consumer behavior and technology could lead to CUs’ demise.
CUs must determine how they’ll attract and interact with members who have grown up with mobile technology.
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CUNA Lending Council Conference

Embrace Subprime Borrowers

Serving C, D, and E members boosts loans and income, and helps those who need it most.
CUs are “stabbing each other in the back” with low-rate auto loans aimed at top-tier members.
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‘Destroy and Reimagine’

Management guru to CUs: Spend more time ‘trying new stuff.’
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.
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Top-Notch Marketers: Part I

‘Have Fun and Get It Done’

Three top marketing/business development professionals share their strategies for success.
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
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