Articles by Bill Merrick

‘There’s Power in People’

Crazy fans and advocates are more powerful than any broadcast channel.
March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.
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Seven Steps to Better Business Development

Be proactive: ‘This isn’t Field of Dreams, people’
March 9, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.
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CUNA Marketing & Business Development Council Conference

Get Off the Conveyor Belt of Life

Inspirational performing artist offers three steps to find meaning and stop time.
March 9, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
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Marketing Conference Garners Record Turnout

Preconference workshops examine sales, marketing, and social media.
March 8, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
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CUNA Economist: Expect a Modest Lending Comeback

Credit quality should improve, too, although measures will remain above historical averages.
January 19, 2012
Pent-up consumer demand bodes well for growth in auto loans, credit cards, and purchase money mortgages.
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Mobile Lending Sparks Youth Movement

The average age of the Smartphone Loan user is 29.
January 17, 2012
CUs that want to attract younger members must pay attention to the technology those members prefer. Increasingly, that’s the mobile channel.
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Social Media Enhances Collections

But consider social networking sites a ‘view-only’ resource.
January 12, 2012
As technology has bypassed collection regulations, questions remain about how to use new tools appropriately.
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BAI Retail Delivery

It’s Time to Deconstruct the Branch

The traditional branch model has outlived its usefulness.
October 11, 2011
Today’s banking experience is less about place and more about touch points. Deconstructing the branch allows financial institutions to match these touch points to customers’ needs.
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Reaching Out

CUs take to ferries and float planes to serve indigenous communities.
September 23, 2011
Serving indigenous people from Alaska’s Inside Passage to Australia's Aboriginal lands helps CUs create a stronger financial cooperative.
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Mobile Apps, Rewards Top Finovate Agenda

Innovations aim to improve the consumer experience.
September 22, 2011
New mobile applications and fresh spins on consumer and merchant rewards programs dominated much of the discussion during FinovateFall in New York City.
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