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Articles by Bill Merrick
CUNA Lending Council Conference
King: Bye, Bye Branches
Failing to adapt to changing consumer behavior and technology could lead to CUs’ demise.
November 7, 2012
CUs must determine how they’ll attract and interact with members who have grown up with mobile technology.
CUNA Lending Council Conference
Embrace Subprime Borrowers
Serving C, D, and E members boosts loans and income, and helps those who need it most.
November 6, 2012
CUs are “stabbing each other in the back” with low-rate auto loans aimed at top-tier members.
Small Business Owners Hike the Hill
Business leaders join forces with CUs to raise the member business loan cap.
July 9, 2012
More than 500 credit unions will reach the legislated 12.25% business loan cap within three years.
Boost Members’ Debit Card Use
Cash-based rewards programs provide immediate gratification.
June 28, 2012
Let members choose their own PIN, and get the cards into members’ hands right away.
‘Destroy and Reimagine’
Management guru to CUs: Spend more time ‘trying new stuff.’
June 24, 2012
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.
Top-Notch Marketers: Part V
‘Stay Curious’ and Other Keys to Marketing Success
Marketing and business development success starts with the CU’s leadership, three award-winning marketers say.
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
Top-Notch Marketers: Part IV
Make Every Day Bank Transfer Day
Make it easier for consumers to leave their banks, three Diamond Award-winning marketers advise.
June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.”
Top-Notch Marketers: Part III
Tablets Are Tops Among New Marketing Tools
Portable iPads and iPhones allow CUs to open accounts anywhere, anytime.
June 4, 2012
“Now I can bring the power of the CU with me on my device.”
Top-Notch Marketers: Part II
Marketing: The Blessing and the Curse
Marketing is constantly changing, requiring marketers to change with it.
May 29, 2012
‘Be comfortable being uncomfortable,’ award-winning marketers advise.
Top-Notch Marketers: Part I
‘Have Fun and Get It Done’
Three top marketing/business development professionals share their strategies for success.
May 22, 2012
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
Credit Union Magazine
August 2014 digital edition
Avoid the Compliance Pitfalls of Social Media Advertising
CUNA Economist Gives ‘Rosiest’ Forecast in Seven Years
Defining the Social Media ROI Debate
Synergy Separates Great Boards from Good Boards
You Can't Freeze Out CU Folks From a Good Fund-raiser
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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