Articles by Bill Merrick

CUNA Lending Council Conference

Embrace Subprime Borrowers

Serving C, D, and E members boosts loans and income, and helps those who need it most.
November 6, 2012
CUs are “stabbing each other in the back” with low-rate auto loans aimed at top-tier members.
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Small Business Owners Hike the Hill

Business leaders join forces with CUs to raise the member business loan cap.
July 9, 2012
More than 500 credit unions will reach the legislated 12.25% business loan cap within three years.
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Boost Members’ Debit Card Use

Cash-based rewards programs provide immediate gratification.
June 28, 2012
Let members choose their own PIN, and get the cards into members’ hands right away.
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‘Destroy and Reimagine’

Management guru to CUs: Spend more time ‘trying new stuff.’
June 24, 2012
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.
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Top-Notch Marketers: Part V

‘Stay Curious’ and Other Keys to Marketing Success

Marketing and business development success starts with the CU’s leadership, three award-winning marketers say.
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
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Top-Notch Marketers: Part IV

Make Every Day Bank Transfer Day

Make it easier for consumers to leave their banks, three Diamond Award-winning marketers advise.
June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.”
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Top-Notch Marketers: Part III

Tablets Are Tops Among New Marketing Tools

Portable iPads and iPhones allow CUs to open accounts anywhere, anytime.
June 4, 2012
“Now I can bring the power of the CU with me on my device.”
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Top-Notch Marketers: Part II

Marketing: The Blessing and the Curse

Marketing is constantly changing, requiring marketers to change with it.
May 29, 2012
‘Be comfortable being uncomfortable,’ award-winning marketers advise.
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Top-Notch Marketers: Part I

‘Have Fun and Get It Done’

Three top marketing/business development professionals share their strategies for success.
May 22, 2012
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
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Grow Wallet Share With Predictive Selling

Consumers aren’t borrowing, but they’ll refinance if offered a good deal.
April 1, 2012
CUs need to shed old mindsets and embrace sales as a way to serve members.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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