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Articles by Bill Merrick

Innovation by Design

A formal approach to innovation helps CUs tap creativity from within.
June 1, 2013
Bill Merrick
No Comments
Creativity, some believe, is an escape from disciplined thinking.
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Patrick Adams
CUNA Marketing & Business Development Council Conference

‘Put On Your Strategic Hat’

Learning may be CUs’ only sustainable advantage.
April 1, 2013
Bill Merrick
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‘Plant the tree now that people will sit under in 20 years.’
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Hearts of Courage
Book Reviews

‘Hearts of Courage’

Survival story by long-time CU CEO John Tippets is a testament to the power of faith and perseverance.
March 29, 2013
Bill Merrick
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The story of how four people—one with a credit union connection—survived a horrific plane crash in the Alaskan wilderness caused one to exclaim, “The age of miracles is not yet past!”


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Jeanne Ouellette
CUNA Marketing & Business Development Council Conference

Crisis Communications: What to do when ‘Stuff’ Happens

Protecting your reputation is a matter of strategic planning.
March 27, 2013
Bill Merrick
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Crisis communications is a dialogue, not a monologue.
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Cover MBD13
CUNA Marketing & Business Development Council Conference

Highlights from Anaheim

Check out photos from Monday’s conference sessions.
March 26, 2013
Bill Merrick
No Comments
Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference.
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Jim Stengel
CUNA Marketing & Business Development Council Conference

Best Brands Built on Ideals

Business lessons sometimes come in strange packages.
March 26, 2013
Bill Merrick
No Comments
Great brands aspire to change peoples’ lives—and they benefit by doing so.
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Marketing Conference
CUNA Marketing & Business Development Council Conference

Scenes from the CUNA Marketing Conference

Photos from Sunday's opening festivities in Anaheim, Calif.
March 25, 2013
Bill Merrick
One Comment
The 20th annual conference runs March 24-27.
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Trevor Hendrickson
CUNA Marketing & Business Development Council Conference

‘We’ve Got to Jump Forward’

CU marketing must move beyond traditional tools when targeting youth.
March 25, 2013
Bill Merrick
No Comments
Young adults have one commonality: Their use of technology.
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Mark Arnold
CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
March 25, 2013
Bill Merrick
No Comments
Smart CUs don’t push products; they promote their brands.
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Underbanked Consumers: The Next Frontier?

Unchartered territory may yield exciting opportunities for CUs.
February 1, 2013
Bill Merrick
No Comments
The underbanked market shows promising revenue growth.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

heroes

What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Don’t Overlook the Higher-Priced Mortgage Rule

Small CUs Seek Ways to Work Together

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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