Articles by Bill Merrick

Connect With Members Online

Treat members like they’re your friends.
May 1, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
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Looking for a Lending Rebound

Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
March 31, 2011
Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
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Eight Tenets of Successful Business Development

Challenging times demand creative strategies.
March 28, 2011
Who's responsible for business development? Everyone at the CU.
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Dare, Do, Dream

How to innovate like a Pixarian.
March 25, 2011
John Lasseter faced a Herculean task as he embarked on the production of Toy Story 2: How could he possibly make it as good as the original?
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CUs Could Face $1.5 Billion Interchange Hit

League president urges CUs to get involved in the interchange fight.
March 21, 2011
At issue is Section 1075 of the Dodd-Frank Act, the Interchange Amendment, which lacks any enforcement mechanism to protect small issuers such as CUs.
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Want Market Share? Build ‘Mind Share’

CUs have a great story to tell.
March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
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CUs Should Embrace Their ‘Bags Fly Free’ Moment

The time is right for CUs to grow market share.
March 18, 2011
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
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Here’s a Bright Loan Idea

SACU unveils solar home improvement loan program.
February 24, 2011
Harnessing the sun's power to reduce energy expenses has become affordable for many Texans thanks to SACU's solar home improvement loan program.
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'It's More Than the Core'

Keep member disruptions to a minimum during core conversions.
February 1, 2011
The core is more than just the system that tracks transactions. It touches all delivery channels.
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'New System Under Construction'

Core conversions require top-notch communication and planning.
January 21, 2011
Core conversion success depends on the combined efforts of the CU and the conversion team.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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