Articles by Bill Merrick
Treat members like they’re your friends.
May 1, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.Read More
Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
March 31, 2011
Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.Read More
Challenging times demand creative strategies.
March 28, 2011
Who's responsible for business development? Everyone at the CU.Read More
How to innovate like a Pixarian.
March 25, 2011
John Lasseter faced a Herculean task as he embarked on the production of Toy Story 2: How could he possibly make it as good as the original?Read More
League president urges CUs to get involved in the interchange fight.
March 21, 2011
At issue is Section 1075 of the Dodd-Frank Act, the Interchange Amendment, which lacks any enforcement mechanism to protect small issuers such as CUs.Read More
CUs have a great story to tell.
March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.Read More
The time is right for CUs to grow market share.
March 18, 2011
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.Read More
SACU unveils solar home improvement loan program.
February 24, 2011
Harnessing the sun's power to reduce energy expenses has become affordable for many Texans thanks to SACU's solar home improvement loan program.Read More
Keep member disruptions to a minimum during core conversions.
February 1, 2011
The core is more than just the system that tracks transactions. It touches all delivery channels.Read More