Articles by Anne Legg

Part I

CU Sustainability: Time for a Business Model Makeover?

It’s time to for CUs to re-invent or reposition themselves.
CUs should embrace their seven founding cooperative principles.
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Part II

CU Sustainability: Embrace a Shared-Value Business Model

This model would allow CUs to compete without looking like banks.
New approach would connect CUs to the community in several new, important ways.
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Challenge Your Marketing Assumptions

Simple market research uncovers surprises that can benefit your CU’s bottom line.
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
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'I' Is for Innovation

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