ARTICLES

Part I

CU Sustainability: Time for a Business Model Makeover?

It’s time to for CUs to re-invent or reposition themselves.
Anne Legg
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CUs should embrace their seven founding cooperative principles.
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Part II

CU Sustainability: Embrace a Shared-Value Business Model

This model would allow CUs to compete without looking like banks.
Anne Legg
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New approach would connect CUs to the community in several new, important ways.
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Challenge Your Marketing Assumptions

Simple market research uncovers surprises that can benefit your CU’s bottom line.
Anne Legg
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'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
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'I' Is for Innovation

Anne Legg
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