Articles by Patrick Totty

Brent Dixon

In Constant Pursuit of Good Design

Delight and happiness are tools used to design good CU experiences.
‘It’s ok to positively disrupt the system.’
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Dick Ensweiler

Once a Coach, Always a Coach

Cornerstone CU League CEO has had a hand in many major CU milestones.
‘Make sure there’s a strong vision of what could be.’
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Patrick Adams

Crossing the Line to Fight the Good Fight

CU collaborates with local bank for good of the community.
‘The problems in St. Louis are bigger than any rivalry between banks and CUs.’
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ATMs: Much More Than Money Machines

Mobile is another channel consumers can use to interact with ATMs.
“Don’t think of ATMs in just their historical role as cash dispensers in a wall. Think of their increasing capabilities," Diebold's Jim Block says.
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Market the Debit Difference

Counteract the loss of interchange income by promoting card rewards and incentives.
Improved data analytics and segmentation tools give credit unions the ability to identify and target member segments with relevant offers.
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Mobile Extends Online Banking Evolution

Seamless and consistent service delivery is the cornerstone of your channel strategy.
Online banking systems have quickly expanded into budgeting and account tracking tools across multiple platforms.
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Tell, Don't Sell

CUs boost income with member-friendly investment and insurance services.
'Fees' not necessarily a four-letter word when linked with member-friendly services.
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Tools of the Trade

Safeguarding Members From Fraud

Despite CUs’ best efforts, fraudsters continue to catch people off guard.
Fraud—the intent to trick people out of their wealth—is as old as humanity.
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CRM: ‘The Great Differentiator’

Software helps CUs use service as a selling point.
Staff buy-in is crucial for making CRM systems effective.
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Tools of the Trade

More Regulatory Pressure in Store for CUs

CUs are at the intersection of regulatory pressure and operational complexity.
Pay close attention to dotting regulatory i’s and crossing compliance t’s.
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