Articles by Patrick Totty

Stay in Front of Members

Database marketing, branding raise CUs above the marketing clutter.
Patrick Totty
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Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.
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CRM Success Depends More on Strategy Than Software

Patrick Totty
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If you've recently installed CRM software and are wondering how to measure its effectiveness, here's a bit of advice.
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