Articles by Patrick Totty

Protective Patterns

New innovations in biometrics manage access control and staff attendance.
Even with advanced technologies such as retinal scans, fingerprints remain the staple biometric identity authentication.
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Comply or Die

Don't skimp on compliance, especially as it relates to security.
Think you can put off data security compliance to stretch a limited operating budget? Think again.
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Stay in Front of Members

Database marketing, branding raise CUs above the marketing clutter.
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.
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CRM Success Depends More on Strategy Than Software

If you've recently installed CRM software and are wondering how to measure its effectiveness, here's a bit of advice.
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Credit Union Magazine

Credit Union Magazine

October 2014

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