Articles by Patrick Totty

Raise Gift Cards Above the Clutter

Offer something unique that inspires members to buy CU gift cards.
December 1, 2010
Promote gift cards to SEGs to use as bonuses or spot awards.
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Gift Cards Go Mainstream

CUs cash in on gift cards’ convenience and contemporary designs.
December 1, 2010
CUs cash in on gift cards by using offerings and insights from CU-oriented vendors.
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ALM Goes to the Front of the Line

Regulators are coming down on CUs that don't do thorough ALM.
November 26, 2010
For most credit unions, asset/liability management (ALM) has been a “get in line” topic: Get in line behind security, marketing, loan origination and tracking, member relationships, and a host of other pressing matters.
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Credit Cards: Keep a Lid on Losses

Pay attention to your products, the market, and regulations to maintain high credit quality.
October 1, 2010
Pay attention to your products, the market, and regulations to maintain high credit quality.
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Protective Patterns

New innovations in biometrics manage access control and staff attendance.
September 10, 2010
Even with advanced technologies such as retinal scans, fingerprints remain the staple biometric identity authentication.
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Comply or Die

Don't skimp on compliance, especially as it relates to security.
August 27, 2010
Think you can put off data security compliance to stretch a limited operating budget? Think again.
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Stay in Front of Members

Database marketing, branding raise CUs above the marketing clutter.
August 1, 2010
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.
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CRM Success Depends More on Strategy Than Software

March 1, 2005
If you've recently installed CRM software and are wondering how to measure its effectiveness, here's a bit of advice.
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