Articles by Patrick Totty
Database marketing, branding raise CUs above the marketing clutter.
August 1, 2010
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.Read More
March 1, 2005
If you've recently installed CRM software and are wondering how to measure its effectiveness, here's a bit of advice.Read More