Articles by Patrick Totty

The term "business continuity" equates to "disaster avoidance."

Promote gift cards to SEGs to use as bonuses or spot awards.

CUs cash in on gift cards by using offerings and insights from CU-oriented vendors.

For most credit unions, asset/liability management (ALM) has been a “get in line” topic: Get in line behind security, marketing, loan origination and tracking, member relationships, and a host of other pressing matters.

Pay attention to your products, the market, and regulations to maintain high credit quality.

Even with advanced technologies such as retinal scans, fingerprints remain the staple biometric identity authentication.

Think you can put off data security compliance to stretch a limited operating budget? Think again.

Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.

If you've recently installed CRM software and are wondering how to measure its effectiveness, here's a bit of advice.