Articles by Darla Dernovsek
Many CUs enjoy a healthy relationship with the retail giant and garner thousands of new members.
May 31, 2012
While some see Walmart as a threat, some credit unions see opportunity and enjoy a healthy business relationship with the retail giant.Read More
After abandoning an earlier attempt, is Walmart planning another run at a bank charter?
May 1, 2012
Some industry observers say the arrival of the U.S. Bank of Walmart is less a matter of “if” than “when."Read More
‘Accelerated mortgage’ proves popular among well-qualified borrowers.
March 1, 2012
Roughly 90% of those who refinanced through the program were new members with an average loan-to-value of 45% and credit scores in the high 700s.Read More
Bank Transfer Day resulted in hundreds of thousands of new members. Now what?
March 1, 2012
CU marketers have been so busy trying to attract new members they’ve had precious little time to consider what might happen if they were wildly successful.Read More
It’s not members’ responsibility to know what your CU offers.
February 14, 2012
CU’s success is rooted in efforts to gain market share, build member awareness, and implement branding consistency.Read More
Black Hills FCU grew its business loan portfolio from $12 million to $43 million in three years.
February 6, 2012
CU targets young enterprises and established ventures with new owners.Read More
The irony is that small-business owners are too busy to embrace time-saving technologies.
February 1, 2012
Many small-business owners have undoubtedly heard about remote deposit capture. But incorporating those time-saving technologies into their small-business operations will have to wait—because these business owners are just too busy.Read More
Award-winning CUs have a strong vision for lending success.
January 20, 2012
Top-notch lending requires seeing the potential for growth where others might settle for business as usual.Read More
Award-winning CUs choose the path less traveled to find lending success.
January 1, 2012
In an environment where consumers are reluctant to borrow, innovative lending strategies have become essential for growth.Read More