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Articles by Darla Dernovsek
Teaming Up With Walmart
Many CUs enjoy a healthy relationship with the retail giant and garner thousands of new members.
May 31, 2012
While some see Walmart as a threat, some credit unions see opportunity and enjoy a healthy business relationship with the retail giant.
Walmart: How Deep Into Financial Services Will It Go?
After abandoning an earlier attempt, is Walmart planning another run at a bank charter?
May 1, 2012
Some industry observers say the arrival of the U.S. Bank of Walmart is less a matter of “if” than “when."
CU Hits a Mortgage Home Run
‘Accelerated mortgage’ proves popular among well-qualified borrowers.
March 1, 2012
Roughly 90% of those who refinanced through the program were new members with an average loan-to-value of 45% and credit scores in the high 700s.
Bring New Members Onboard
Bank Transfer Day resulted in hundreds of thousands of new members. Now what?
March 1, 2012
CU marketers have been so busy trying to attract new members they’ve had precious little time to consider what might happen if they were wildly successful.
Consistency is Crucial in Member Interactions
It’s not members’ responsibility to know what your CU offers.
February 14, 2012
CU’s success is rooted in efforts to gain market share, build member awareness, and implement branding consistency.
CU Boosts Business Lending as Banks Retreat
Black Hills FCU grew its business loan portfolio from $12 million to $43 million in three years.
February 6, 2012
CU targets young enterprises and established ventures with new owners.
Mobile Solutions for Small Businesses
The irony is that small-business owners are too busy to embrace time-saving technologies.
February 1, 2012
Many small-business owners have undoubtedly heard about remote deposit capture. But incorporating those time-saving technologies into their small-business operations will have to wait—because these business owners are just too busy.
Award-winning CUs have a strong vision for lending success.
January 20, 2012
Top-notch lending requires seeing the potential for growth where others might settle for business as usual.
Award-winning CUs choose the path less traveled to find lending success.
January 1, 2012
In an environment where consumers are reluctant to borrow, innovative lending strategies have become essential for growth.
Core Operations Move to the Cloud
Even larger CUs—once skeptical due to security concerns—are taking a closer look at the cloud.
January 1, 2012
Can you imagine a day when even mission-critical services such as core processing routinely run on "the cloud?" That day is coming.
Credit Union Magazine
September 2014 digital edition
Apple Pay Will ‘Chew Into’ Interchange Revenue
Highlights from the Joint CUNA Tech/OpSS Council Conference
'Speed Rounds' Highlight Host of Innovations
CUNA Tech/OpSS Conference Concludes
Sievewright: Buckle In for a Transformative Decade
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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