Articles by Darla Dernovsek

Teaming Up With Walmart

Many CUs enjoy a healthy relationship with the retail giant and garner thousands of new members.
While some see Walmart as a threat, some credit unions see opportunity and enjoy a healthy business relationship with the retail giant.
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Bring New Members Onboard

Bank Transfer Day resulted in hundreds of thousands of new members. Now what?
CU marketers have been so busy trying to attract new members they’ve had precious little time to consider what might happen if they were wildly successful.
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Mobile Solutions for Small Businesses

The irony is that small-business owners are too busy to embrace time-saving technologies.
Many small-business owners have undoubtedly heard about remote deposit capture. But incorporating those time-saving technologies into their small-business operations will have to wait—because these business owners are just too busy.
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Lending Innovation

Award-winning CUs choose the path less traveled to find lending success.
In an environment where consumers are reluctant to borrow, innovative lending strategies have become essential for growth.
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