Articles by Darla Dernovsek

Teaming Up With Walmart

Many CUs enjoy a healthy relationship with the retail giant and garner thousands of new members.
While some see Walmart as a threat, some credit unions see opportunity and enjoy a healthy business relationship with the retail giant.
Read More

Walmart: How Deep Into Financial Services Will It Go?

After abandoning an earlier attempt, is Walmart planning another run at a bank charter?
Some industry observers say the arrival of the U.S. Bank of Walmart is less a matter of “if” than “when."
Read More

CU Hits a Mortgage Home Run

‘Accelerated mortgage’ proves popular among well-qualified borrowers.
Roughly 90% of those who refinanced through the program were new members with an average loan-to-value of 45% and credit scores in the high 700s.
Read More

Bring New Members Onboard

Bank Transfer Day resulted in hundreds of thousands of new members. Now what?
CU marketers have been so busy trying to attract new members they’ve had precious little time to consider what might happen if they were wildly successful.
Read More

Consistency is Crucial in Member Interactions

It’s not members’ responsibility to know what your CU offers.
CU’s success is rooted in efforts to gain market share, build member awareness, and implement branding consistency.
Read More

CU Boosts Business Lending as Banks Retreat

Black Hills FCU grew its business loan portfolio from $12 million to $43 million in three years.
CU targets young enterprises and established ventures with new owners.
Read More

Mobile Solutions for Small Businesses

The irony is that small-business owners are too busy to embrace time-saving technologies.
Many small-business owners have undoubtedly heard about remote deposit capture. But incorporating those time-saving technologies into their small-business operations will have to wait—because these business owners are just too busy.
Read More

Enlightened Lending

Award-winning CUs have a strong vision for lending success.
Top-notch lending requires seeing the potential for growth where others might settle for business as usual.
Read More

Lending Innovation

Award-winning CUs choose the path less traveled to find lending success.
In an environment where consumers are reluctant to borrow, innovative lending strategies have become essential for growth.
Read More

Core Operations Move to the Cloud

Even larger CUs—once skeptical due to security concerns—are taking a closer look at the cloud.
Can you imagine a day when even mission-critical services such as core processing routinely run on "the cloud?" That day is coming.
Read More
Credit Union Magazine

Credit Union Magazine

October 2014

What's Popular

Popular Stories

Recent Discussion

Your Say: Does Your CU Offer Subprime Loans?

View Results Poll Archive