ARTICLES

Defining the Social Media ROI Debate

Before you can measure success, you must determine your goals.
'There is no cookie-cutter version of an effective digital media strategy.'
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Four Characteristics of Successful Business Development

Extend your CU’s reach by building productive relationships within the community.
Business development professionals often serve as the public face of the CU.
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Seven Steps to Better Business Development

Hire self-starters and don’t chain them to their desks.
CUs are realizing the importance business development, but aren’t sure how to approach it.
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 Beyond the Score

 Will CUs continue to take the high road and listen to members’ stories?
Hopefully it’s OK to say that the worst of the recession is behind us. At least, that’s what all the data and experts keep telling us.
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Council Corner

 Seize the Day

CUs have a rare opportunity to achieve significant growth.
It's time to spend money on marketing and business development efforts.
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Blogs, Apps, and Demographics

Make sure marketing strategies evolve with technology and your CU's market.
Make sure marketing strategies evolve with technology and your CU's market.
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