Articles by Warren Morrow

Marketing to Hispanics? Find the Right Translator

Make marketing messages understandable and culturally relevant.
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
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Reach Out to the Hispanic Market: Four Steps

July 13, 2010
The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future.
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