Articles by Warren Morrow

Marketing to Hispanics? Find the Right Translator

Make marketing messages understandable and culturally relevant.
Warren Morrow
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CUs sometimes fall short when translating marketing messages from English to Spanish.
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Reach Out to the Hispanic Market: Four Steps

Warren Morrow
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The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future.
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