ARTICLES

Immigration Reform Will Lead Members to Your Door

CUs stand to benefit tremendously from an attainable path to citizenship.
CU leaders who think strategically about membership growth can’t ignore the important step many Americans are pushing their legislators to take.
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Why Care about Immigration Reform?

Hispanic outreach is an investment in your CU’s future.
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs.
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CU Hero

Latino CU Visionary Leaves Legacy

‘Hispanics need CUs as much as CUs need Hispanics.’
Warren Morrow, like many of us, came upon credit unions unintentionally.
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Latino CU Visionary Leaves Legacy

‘Hispanics need CUs as much as CUs need Hispanics.’
Coopera Founder Warren Morrow connected CUs’ need for growth with Latino communities’ need for dignified financial services.
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Embrace Differentiation and Underserved Markets

CUs aware of the opportunity to serve Hispanics might not know where to start.
Hispanics and new Americans are in desperate need of financial relationships.
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Five Simple Ways to Attract Hispanic Members

Hispanic outreach is an investment in your CU’s future, and there are ways to start small.
As the face of the American consumer changes, is your CU ready to adapt to the financial needs of these new consumers?
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Are You Asking the Right Questions?

Doing so will help you reach—and best serve—the Hispanic market in your neighborhood.
These six questions will help your CU create a roadmap for targeting the Hispanic community.
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Morrow’s Vision Lives On at Coopera

‘Hispanics need CUs as much as CUs need Hispanics,’ former Coopera CEO would say.
Warren’s passing was stunning, but it did not shake our resolve to bring more Hispanic members into the CU fold.
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Connect With Members & Prospects During Hispanic Heritage Month

Event helps CUs connect with the nation’s largest ethnic group.
CUs nationwide are discovering opportunities to participate in community celebrations.
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Discover Latino Holiday Traditions

Many Latino holiday customs are religious-based.
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos.
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