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» Sharyn Alden
With the recession waning, your most valued employees could get lured away.
February 3, 2013
CUs are rethinking their front-line staffing strategies to meet members’ changing preferences.
The Pros and Cons of Loan Automation
Choose the right tools to make the loan process seamless for members.
June 1, 2012
Retain the human touch, eliminate irregularities and improve loan efficiency.
Build Up Security Policies and Budgets
Include the costs of security in your CU’s business plan and overall budget.
May 7, 2012
Knowing that your CU is only as strong as its weakest link illustrates how important it is to have a strong security system in place.
CFOs Offer Big-Picture Projections
Loan growth, jobs, and risk management are critical to future success.
May 1, 2012
How do CFOs view credit unions’ outlook in the months ahead?
Sharpen Your Board’s Financial Skills
CUs are finding innovative ways to meet NCUA’s new requirements.
March 1, 2012
When NCUA’S new financial literacy rules went into effect last July, credit unions took a closer look at their directors’ basic financial skills.
CUs Cut Costs as Margins Shrink
How can your CU grow and cut expenses at the same time?
February 1, 2012
The financial world is changing fast. Positioning for the future is critical in this competitive environment.
Celebrating the Year of Cooperatives
CUs share their plans for the worldwide event.
January 10, 2012
Credit unions around the world will recognize the contributions cooperatives make every day in the lives of members and their communities.
CUs keep recession-ravaged members out of the debt trap.
July 18, 2011
CUs aren’t waiting for the new Consumer Financial Protection Bureau to change how payday lenders operate. Instead, they’re offering financially distressed consumers affordable borrowing options.
The Consumer Awareness Crisis
Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
Real Estate at a Crossroads?
Property values in many markets haven't bounced back, but some CUs see increasing mortgage demand.
September 1, 2010
CUs are continuing with strong underwriting standards while helping members as much as possible to stay in their homes.
View All Articles by Sharyn Alden
Credit Union Magazine
September 2014 digital edition
Membership Growth Strategies
Attention CU Bean Counters: Employee Happiness Adds Up
Money Machine Grabs Shoppers' Attention
Four ‘Must Haves’ for Mobile Pay Technology
Summer's End Signifies Start of Strategic Planning Season
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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