Articles by Adam Mertz

An Education in Member Business Lending

CUNA institute brings real-world instruction to the classroom.
Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.
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CUNA Community CU & Growth Conference

Don’t Expect ‘Dramatic’ Payments Change Soon

But CUs should investigate these strategies while on watch for a truly disruptive system.
New payment models haven't taken hold because the technology we have today is good enough.
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CUNA Community CU & Growth Conference

Give Yourself a Motivational Makeover

Don’t surrender to pessimism during turbulent times.
Think big picture and evaluate your network as you learn to navigate change.
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CUNA Community CU & Growth Conference

An Authentic Brand Sells Itself

Design a unique consumer experience true to your ideals, and members will buy in.
Focus your brand on your sustainable, competitive advantage.
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CUNA Community CU & Growth Conference

Get on the Big Data Bandwagon

The topic can be intimidating, but the applications can benefit your CU and its members.
Take advantage of the 'great promise' big data offers.
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CUNA Community CU & Growth Conference

Community CU Award Winners Provide Shining Example

Each fulfilled a long-range vision to serve as an agent for community change.
Four CUs take top honors in annual competition.
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CUNA Community CU & Growth Conference

Faith in Serving the Underserved

Don't believe the hype that members with spotless credit will bring you prosperity, CEO says.
Oregon CU turned around its fortunes thanks to its most loyal—and risky—members.
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CUNA Community CU & Growth Conference

How to Tell the CU Story and Get People to Listen

The secret of great storytelling? Emotion.
A story requires passion—something too many organizations are hardwired to downplay or ignore.
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Jason Osterhage

Intellectual Curiosity Trumps Insularity

Venturing outside your comfort zone is key to discovering new ideas.
Venturing outside your comfort zone is key to discovering new ideas.
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CUNA Community CU & Growth Conference

CUs Must Share Their Powerful Messages

Storytelling can persuade consumers—and members of Congress.
Through their daily focus on improving members' financial security and the communities they serve, credit unions across the country have great stories to share.
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