Articles by Adam Mertz

Community CU of the Year Award Winner

Serving a (Really) Wide and Diverse Audience

CEO Dan Cumbee discusses Dakotaland CU's focus on its sprawling, rural membership.
Award-winning CU reaches far and wide to serve members from all walks of life.
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Online Banking Videos Don't Have to Be Boring

What’s right for TV isn’t right for online video.
Five ways to grab and keep members' attention via video.
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Charting Your Course Through 2014

Before setting goals, be sure you hear from marketing, IT, and finance.
It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.
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Bringing New Business on Board

‘Know the demographic your CU is targeting in its efforts to be successful.’
Be strategic in your business development efforts.
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Making an Impact in Motown

‘You kind of get sucked into serving the underserved—once you try it you just want more.’
Progressive programs have positive impact on community.
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CU Rock Star: Jim Schrimpf

Calling the Central City Home 'Bass'

'Don't assume you can't profitably serve working poor and modest income households.'
'Don't assume you can't profitably serve working poor and modest income households.'
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CUs in Boom and Bust Economies

Fracking has created the latest U.S. ‘boomtowns.’
Assets at the $305 million credit union in Williston, N.D., increased 27% in 2010 and 25% in 2011 at the height of the land-lease boom.
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‘Hire’ Expectations

CUNA’s new staff salary survey shows optimistic hiring and compensation plans.
'I would encourage CUs to use the full salary range for both high and low performers. It sends a strong message to both groups.'
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Lisa Totaro

A Source of Innovation

Crowd sourcing ideas from CU staff leads to new breakthroughs.
Crowd sourcing ideas from CU staff leads to new breakthroughs.
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An Education in Member Business Lending

CUNA institute brings real-world instruction to the classroom.
Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.
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Credit Union Magazine

Credit Union Magazine

October 2014

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