Articles by Adam Mertz

‘Hire’ Expectations

CUNA’s new staff salary survey shows optimistic hiring and compensation plans.
Adam Mertz
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'I would encourage CUs to use the full salary range for both high and low performers. It sends a strong message to both groups.'
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Lisa Totaro

A Source of Innovation

Crowd sourcing ideas from CU staff leads to new breakthroughs.
Adam Mertz
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Crowd sourcing ideas from CU staff leads to new breakthroughs.
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An Education in Member Business Lending

CUNA institute brings real-world instruction to the classroom.
Adam Mertz
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Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.
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CUNA Community CU & Growth Conference

Don’t Expect ‘Dramatic’ Payments Change Soon

But CUs should investigate these strategies while on watch for a truly disruptive system.
Adam Mertz
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New payment models haven't taken hold because the technology we have today is good enough.
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CUNA Community CU & Growth Conference

Give Yourself a Motivational Makeover

Don’t surrender to pessimism during turbulent times.
Adam Mertz
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Think big picture and evaluate your network as you learn to navigate change.
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CUNA Community CU & Growth Conference

An Authentic Brand Sells Itself

Design a unique consumer experience true to your ideals, and members will buy in.
Adam Mertz
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Focus your brand on your sustainable, competitive advantage.
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CUNA Community CU & Growth Conference

Get on the Big Data Bandwagon

The topic can be intimidating, but the applications can benefit your CU and its members.
Adam Mertz
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Take advantage of the 'great promise' big data offers.
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CUNA Community CU & Growth Conference

Community CU Award Winners Provide Shining Example

Each fulfilled a long-range vision to serve as an agent for community change.
Adam Mertz
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Four CUs take top honors in annual competition.
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CUNA Community CU & Growth Conference

Faith in Serving the Underserved

Don't believe the hype that members with spotless credit will bring you prosperity, CEO says.
Adam Mertz
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Oregon CU turned around its fortunes thanks to its most loyal—and risky—members.
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CUNA Community CU & Growth Conference

How to Tell the CU Story and Get People to Listen

The secret of great storytelling? Emotion.
Adam Mertz
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A story requires passion—something too many organizations are hardwired to downplay or ignore.
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