Articles by Adam Mertz

An Education in Member Business Lending

CUNA institute brings real-world instruction to the classroom.
Adam Mertz
One Comment
Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.
Read More
CUNA Community CU & Growth Conference

Don’t Expect ‘Dramatic’ Payments Change Soon

But CUs should investigate these strategies while on watch for a truly disruptive system.
Adam Mertz
No Comments
New payment models haven't taken hold because the technology we have today is good enough.
Read More
CUNA Community CU & Growth Conference

Give Yourself a Motivational Makeover

Don’t surrender to pessimism during turbulent times.
Adam Mertz
No Comments
Think big picture and evaluate your network as you learn to navigate change.
Read More
CUNA Community CU & Growth Conference

An Authentic Brand Sells Itself

Design a unique consumer experience true to your ideals, and members will buy in.
Adam Mertz
No Comments
Focus your brand on your sustainable, competitive advantage.
Read More
CUNA Community CU & Growth Conference

Get on the Big Data Bandwagon

The topic can be intimidating, but the applications can benefit your CU and its members.
Adam Mertz
No Comments
Take advantage of the 'great promise' big data offers.
Read More
CUNA Community CU & Growth Conference

Community CU Award Winners Provide Shining Example

Each fulfilled a long-range vision to serve as an agent for community change.
Adam Mertz
No Comments
Four CUs take top honors in annual competition.
Read More
CUNA Community CU & Growth Conference

Faith in Serving the Underserved

Don't believe the hype that members with spotless credit will bring you prosperity, CEO says.
Adam Mertz
No Comments
Oregon CU turned around its fortunes thanks to its most loyal—and risky—members.
Read More
CUNA Community CU & Growth Conference

How to Tell the CU Story and Get People to Listen

The secret of great storytelling? Emotion.
Adam Mertz
No Comments
A story requires passion—something too many organizations are hardwired to downplay or ignore.
Read More
Jason Osterhage

Intellectual Curiosity Trumps Insularity

Venturing outside your comfort zone is key to discovering new ideas.
Adam Mertz
No Comments
Venturing outside your comfort zone is key to discovering new ideas.
Read More
CUNA Community CU & Growth Conference

CUs Must Share Their Powerful Messages

Storytelling can persuade consumers—and members of Congress.
Adam Mertz
No Comments
Through their daily focus on improving members' financial security and the communities they serve, credit unions across the country have great stories to share.
Read More

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive