Articles by Adam Mertz

Enhance Members’ Cross-Channel Experience

CUs must become ‘learning’ organizations that embrace constant change and respond quickly.
‘Create a consistent, intelligent, and personalized experience for the member.’
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At Freedom First CU, People 'Bank for Good'

CU undergoes rapid transformation into pillar of the community.
'Serving people of modest means is hard-coded in our bylaws.'
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Putting the 'Personal' in Personal Finance

'I work for the CU but I’m not here to sell you on the CU, I’m here to help you.’
St. Louis Community CU’s educators must bridge the wide trust gap that exists between the underserved and financial institutions.
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Reviving the Spirit of St. Louis

St. Louis Community CU offers a gateway to hope, dignity, and affordable financial services.
Serving the underserved can be a viable business strategy.
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Nothing’s Random About These Acts of Kindness

'We were looking for something different; something unexpected.'
CU celebrates ICU Day by performing 55 acts of goodwill—one for every year of its existence.
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'Ditch Your Bank' Awareness Campaign Opens Eyes

'We created a lot of awareness in a quick amount of time.'
Effort targeted members age 18 to 35 via mobile channels.
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After Chemical Spill, West Virginia CU Becomes Recycling Hub

Area residents relying on bottled water can bring their empty containers to Element FCU.
Recycling program provides peace of mind during water crisis.
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Zany Gen Y-Targeted Videos Reap Rewards

IC FCU campaign nets 51% increase in Gen Y membership.
CU's video series goes viral on YouTube.
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Community CU of the Year Awards

Home of the Second Chance: 'We Don't Judge; We Help'

St. Louis Community CU dials up efforts to serve the underserved.
'You have to fight inertia.'
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Branch Makeover Strikes a Chord

Find the one thing that makes you truly special and accentuate it.
Mills42 FCU accomplished a six-month rolling makeover that’s paying big dividends.
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Credit Union Magazine

Credit Union Magazine

October 2014

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