Articles by Adam Mertz

Branch Makeover Strikes a Chord

Find the one thing that makes you truly special and accentuate it.
Adam Mertz
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Mills42 FCU accomplished a six-month rolling makeover that’s paying big dividends.
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Community CU of the Year Award Winner

Serving a (Really) Wide and Diverse Audience

CEO Dan Cumbee discusses Dakotaland CU's focus on its sprawling, rural membership.
Adam Mertz
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Award-winning CU reaches far and wide to serve members from all walks of life.
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Online Banking Videos Don't Have to Be Boring

What’s right for TV isn’t right for online video.
Adam Mertz
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Five ways to grab and keep members' attention via video.
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Charting Your Course Through 2014

Before setting goals, be sure you hear from marketing, IT, and finance.
Ann Hayes Peterson, Adam Mertz, and Craig Sauer
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It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.
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Bringing New Business on Board

‘Know the demographic your CU is targeting in its efforts to be successful.’
Adam Mertz
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Be strategic in your business development efforts.
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Making an Impact in Motown

‘You kind of get sucked into serving the underserved—once you try it you just want more.’
Adam Mertz
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Progressive programs have positive impact on community.
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CU Rock Star: Jim Schrimpf

Calling the Central City Home 'Bass'

'Don't assume you can't profitably serve working poor and modest income households.'
Adam Mertz
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'Don't assume you can't profitably serve working poor and modest income households.'
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CUs in Boom and Bust Economies

Fracking has created the latest U.S. ‘boomtowns.’
Adam Mertz
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Assets at the $305 million credit union in Williston, N.D., increased 27% in 2010 and 25% in 2011 at the height of the land-lease boom.
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‘Hire’ Expectations

CUNA’s new staff salary survey shows optimistic hiring and compensation plans.
Adam Mertz
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'I would encourage CUs to use the full salary range for both high and low performers. It sends a strong message to both groups.'
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Lisa Totaro

A Source of Innovation

Crowd sourcing ideas from CU staff leads to new breakthroughs.
Adam Mertz
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Crowd sourcing ideas from CU staff leads to new breakthroughs.
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